What Is Viral Marketing?

UPDATED: 
December 6, 2021
What Is Viral Marketing?

Several key factors go into making your campaign successful, including having a great product/service, creating interesting content that people care about sharing with their friends/family members. Finally, you need to make sure you have the right tools to track how well your campaigns are doing overtime which helps inform future decisions. 

Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate, similar to how viruses work. It can be used in any media, including email, social networks, and billboards. This kind of advertising aims to make the message go “viral” to reach as many people as possible.

This type of promotion has been around for decades but only recently became popular with the rise of social media sites like Facebook and Twitter, where users are constantly sharing links with their friends and family members. Tod, you can use several types of viral ads depending on your business goals, such as eBooks, videos, games, and more.

The possibilities are endless regarding how much exposure and success you can achieve with viral marketing. You could be featured on TV shows, radio stations, newspapers, magazines, even billboards. This isn’t just another fad; it works because it creates buzz around your company in ways that other types of advertising simply cannot do. And if done right, this type of campaign will reach millions of potential customers worldwide.

Viral marketing aims to create something that people will want to share with their friends and family because it’s so great! This marketing technique has been around for decades but was popularized in the early 2000s by Hotmail and PayPal. They used this strategy as part of their overall growth strategies. 

Since then, we have seen many other brands use viral marketing techniques, such as Old Spice Guy ads on YouTube, Dollar Shave Club videos on Facebook, and countless others.

To learn more about viral marketing and its benefits, visit us on our blog page.

Author

  • Donna is the head of our research department for years now, honing today's young professionals to become experts in the research field.

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