Summer session will offer new classes in sports science, animated film and more.
With nearly all Los Angeles Unified students now connected to online learning, superintendent Austin Beutner on Monday outlined an expanded array of summer courses the district will offer to help make up for lost learning during coronavirus closures.
Along with standard math and reading classes, Beutner said the district is offering newly designed courses on sports science, animated film and other topics over the summer in a greatly enlarged program. The session begins June 24, will be entirely online and will be open to all students for the first time in the district’s history.
“If the transition to online learning is our moonshot, the rocket’s been built and lift off has occurred,” Beutner added. “We’re in the early days of an extraordinary voyage.”
Beutner also made his latest plea to state lawmakers to prioritize funding schools in their upcoming budget deliberations.
LA Unified’s expanded summer session is a major departure from the standard summer school program that in the past has been only for special education students, high school students who need extra credits to graduate and students who were not meeting grade level standards.
With 600,000 students, LA Unified is by far the largest school district in California. Schools in the district have been closed for in-person classes since March 16 because of the spread of the coronavirus. Through partnerships with Amazon and Verizon, the district has since distributed devices and WiFi hotspots to hundreds of thousands of students who weren’t able to access the internet at home before the pandemic.
As it has for many districts around the states, connecting students online, especially elementary students, has been a major challenge. Now, 96% of elementary school students and 98% of middle schoolers and high schoolers are equipped to participate in some form of online learning, Beutner said. During the first week of school closures, just 18% of elementary school students, 74% of middle school students and 84% of high schoolers had participated at least once in online learning.
“Students of all levels are now able to participate in learning and remarkable things are beginning to happen,” Beutner said Monday.
However, not every student who has been connected has equal access to the internet. Some students, for example, share devices with siblings and other family members.
Students who are struggling the most with distance learning will be offered “intensive instruction” during the summer session, Beutner has said. He didn’t provide any further details on Monday about the program or how many students may participate. District spokeswoman Barbara Jones said LA Unified currently has no additional information about the intensive instruction.
Meanwhile, all students in the district will be offered grade level math and reading classes.
They will also have the option of taking new, “entertaining” classes being offered through the district’s newly formed partnerships with film studios, actors and sports teams, among others, Beutner said. The classes will tie in math and reading components and will “take advantage of the tools, technology and online connection every student now has,” Beutner said.
In a class being held in partnership with Illumination Entertainment, the creators of Despicable Me and The Minions, students will learn to draw, animate and create their own animated films.
High schoolers will be able to take a “Voyage of the Titanic” with James Cameron, the director of “Titanic,” and learn about the “biology and physics of the deep ocean,” Beutner said.
Students will also be able to learn about astronomy and space technology in a course being offered in partnership with the Columbia Memorial Space Center, a science museum in LA County.
The NFL’s Los Angeles Chargers, meanwhile, will help lead a class on sports science, nutrition and medicine that will also include “practical advice on a healthy lifestyle,” Beutner said.
And for up to 1,500 middle school students interested in learning to play the guitar or ukulele, they’ll have that opportunity in a class being taught in partnership with the Fender Guitar Company, a guitar manufacturer.
In each of those courses, the materials needed for participation such as guitars will be provided to students at no cost, Beutner said.
Beutner has said that providing the summer session will cost the district $103 million — $50 million more than they expected to spend on summer school instruction before the pandemic.
He has repeatedly asked state lawmakers for more funding but it’s not clear what the state will be able to offer. Last week, Gov. Gavin Newsom’s administration projected there will be a shortfall of $18 billion in revenue over two years for K-12 schools and community colleges.
Beutner pointed out Monday that the state provides more than 90% of LA Unified’s funding.
He urged state lawmakers to prioritize funding schools in upcoming budget deliberations, saying that “a good education is the path out of poverty for many of the students we serve and the promise of a better future for all of them.”
“As a state and as a nation, it’s time we find a way to do extraordinary things to make sure we deliver on the promise of a great education for every child in public schools,” he said.
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SOURCE: MICHAEL BURKE
VIA: EdSource
Los Angeles is arguably the country's most populous metropolitan area and is the west coast's cultural hub. From its legendary Hollywood sign, movie studios including Paramount Pictures, Universal, and Disney Studios offer behind-the-scene tours for visitors to the area. In this article, we will make a shortlist of the attractions you should come to visit if you ever plan on going to Los Angeles, California.
1. Downtown Los Angeles
Downtown Los Angeles features landmarks like the Staples Center, where professional basketball and football teams play. Also, on Hollywood Blvd., the TCL Chinese Theater displays famous Hollywood stars' footprints and hand-prints, while on Hollywood Blvd. the Hollywood Bowl shows live music and comedy acts.
2. San Gabriel Mountains
There is a vast selection of Los Angeles attractions that tourists can visit in the San Gabriel Mountains. The area possesses some of the most incredible wildlife viewing opportunities, with plenty of hiking opportunities and easy access to many national parks. Visitors can also find various historic sites like the Old Town Historic District in downtown Los Angeles and the Santa Monica Mountains National Recreation Area, which hosts hiking trails and historical attractions.
3. Los Angeles Chinatown
Los Angeles has a rich history and is one of California's oldest cities. The area is home to several attractions that showcase the city's history and culture. A visitor can visit the historic Chinatown and see where the original Chinese settlers lived and the L.A. River's Chinatown Flood Wall, where tourists can view old Chinatown remnants.
4. Hollywood Museums
The area surrounding Hollywood is also an attraction, with several Los Angeles attractions that include museums, gardens, beaches, mountains, and beaches. Visitors can take benefit from free admission to museums, parks, and beaches in this area. A visitor may choose from a wide range of attractions in Beverly Hills, West Hollywood, or Silver Lake.
5. Los Angeles Zoo
When a visitor wants to see the world, there is no better place to visit than in Los Angeles. Los Angeles has some of the most immeasurable attractions for people, like nature, culture, and history. Many historical sites explore the downtown area and many art museums that display famous artists' works. In Los Angeles, you can visit the Los Angeles Zoo, where many animals can be seen up close or enjoy the view of a variety of animals at the California Aquarium.
6. The Hollywood Sign
The Hollywood Sign, located near Hollywood, is another popular tourist attraction in the downtown area of Los Angeles. It is an iconic representation of the area and is open every day for public tours. Tourists can go whale watching tours on the water and stop by the Hollywood Bowl for celebrity concerts.
Los Angeles covers a massive amount of land and ocean, so it's no wonder that the list of tourist spots in Los Angeles is equally majestic. If you're a tourist searching for things to do, you'll find loads of vacation inspiration, from Hollywood tours to a day at the city's best beaches. We hope you discover ways to fall in love with the city via Los Angeles attractions.
As a business owner, it can be challenging to know where to start when trying to improve your restaurant operations. One of the most critical aspects is listening and responding to customer feedback. What customers say and how they feel can provide invaluable insights into what is working and what needs to be changed. Here are some tips from owner.com reviews for utilizing customer feedback to improve your restaurant's service quality:
Asking open-ended questions will give you more insight into customers’ opinions and experiences. This type of question encourages customers to provide more detailed responses, allowing you to understand their needs and expectations better. Getting customers to open up about their experiences can help you gain valuable insights into their thoughts and feelings.
Some great ways to start the conversation include asking about the customer’s experience in your restaurant, what could have been done better during their visit, or if there is anything they’d like to see changed. Once you have the initial feedback from your customers, you can use it to identify areas for improvement.
An online survey is a great way to get direct feedback from customers. They can provide honest and detailed answers without feeling any pressure or obligation, which makes it easier for you to understand their genuine opinion. The data collected through the survey will also help you identify trends in customer satisfaction and pinpoint areas that need improvement.
When setting up an online survey, keep it short and concise. Ask direct questions to give you the most accurate feedback without wasting customers’ time. Restauranteurs may consider offering additional incentives like discounts or vouchers in exchange for customers taking the time to complete the survey.
Monitoring social media is another excellent way to gain insights into customers' thoughts about your restaurant. Customers can often be more candid and vocal about their experiences on social media than in person or through surveys. By keeping track of how people are talking about your restaurant, you can get an honest assessment of the quality of your service and identify areas that need improvement.
Pay attention to positive and negative feedback to learn what customers appreciate and which elements are causing dissatisfaction. Use this feedback to make changes and improvements to address customers' needs, driving up your restaurant's service quality.
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It is important to respond when customers provide feedback, as it shows that you value their opinion and are willing to make changes based on their experiences. A polite response acknowledging the customer’s comment and thanking them for sharing their thoughts will go a long way in building trust and loyalty.
In addition to responding to feedback, take action based on the customer’s experience. It is a great way to show customers that their opinion matters and that you are doing your best to improve the quality of your service. Taking proactive steps to address issues can help improve customers' satisfaction levels and strengthen relationships with them for the future.
Analytics tools can provide valuable insights into your customers’ experiences, helping you identify trends and areas for improvement. By collecting and analyzing data, you can quickly spot patterns in customer behavior and make changes to improve the customer experience.
Analytics tools are excellent for better understanding your restaurant's performance and what customers think of your service. Use the insights gathered from analytics to inform your decisions and create better experiences that will delight customers.
Owner.com reviews know listening to your customers is vital to improving the service quality. Gathering feedback and responding appropriately ensures that your customers have a positive experience every time they visit. Use the tips listed above to start building relationships with your customers and creating experiences that will keep them coming back.
If you are a land developer, you want to make the most out of your real estate projects. The profitability and saleability of a project depend on several factors, such as location, design, building features, and sustainability. Besides these basics, the proximity of a community park can enhance the demand and profits for your project. After all, homeowners and investors are keen to buy properties close to community spaces. Let us explain how a park can add value to your real estate investment.
Obesity is a widespread problem in the country, and a sedentary lifestyle is the primary contributing factor. Although people want to switch to healthy habits, many fail to do it due to time constraints. They cannot join a fitness program or swimming class amid their tight schedules. Kids, too, suffer as parents do not take them outdoors. A community park in your project makes it an attractive proposition for families looking to switch to a healthy lifestyle. Kids can spend time playing in the park, and adults can walk or run for fitness. It is a win-win for everyone!
Community areas enhance real estate projects by providing a common space for entertainment. Kids can play sports, families can indulge in picnics, and young couples can have a good time in parks. Moreover, communities can host public events and festive gatherings in these shared areas everyone can access. Not surprisingly, potential homebuyers look for this essential feature while assessing properties for buying a dream home.
Another reason buyers and investors prefer projects with community parks is that they promote eco-friendliness. Green spaces make people happy, spread positivity, and promote sustainability in the neighborhood. You can go the extra mile by installing eco-friendly commercial playground equipment as it teaches the lesson of sustainability to the children. People want their kids to understand the significance of eco-friendliness, so they are willing to pay more for such locations.
Community parks serve as common grounds where kids from diverse backgrounds and all ability levels can connect. The same applies to adults, as anyone can visit these spaces and connect with others. These areas are even open to kids and youth with mobility challenges, so they foster inclusivity at all levels. Everyone benefits from interactions with diverse people as it encourages empathy in adults and boosts the development of social and emotional skills in kids.
Safe communal spaces are a plus point for any real estate property, and community parks give your project brownie points on this front. Ensure that the play area is safe, with features like appropriate play equipment, non-slip surfaces, and regular maintenance. Cleanliness is another factor that tales the real estate value a notch higher. You can take care of small things like having low-pollen plant varieties in the park as they lower allergy symptoms.
Real estate developers can enhance the value of their projects through various measures. But a community park is perhaps the best feature as it adds beauty, sustainability, and usability to your project.
Casinos have been around for centuries, and their allure is just as strong today as it was when they were first introduced. People love the excitement and glamour of casinos, and for many, the allure of winning big is too strong to resist.
There are many different types of casinos, from small local establishments to huge resorts that span an entire city block. Today, there are even online casinos that offer convenience and variety that brick-and-mortar casinos can't compete with. No matter what type of casino you prefer, there are certain things that all casinos have in common.
Casinos are places where people go to gamble. Gambling is the act of wagering money on an outcome that is uncertain. People have been gambling since ancient times, and it is still a popular pastime today. There are many different games that can be played in a casino, from slots and video poker to table games like blackjack and roulette.
This means casinos market themselves by saying they have the loosest slots or the best blackjack tables. They also try to attract customers with perks like free drinks and hotel rooms. In the case of online casinos, they market themselves by saying they offer the best bonuses or the most games. They target a wide range of people, from those who are looking for a night of fun to those who are hoping to make some money.
At their core, casinos are businesses. They are in the business of making money, and they do this by taking in more money than they pay out. This is why it is important to remember that the odds are always in the casino's favor. While there are ways to increase your chances of winning, the house always has the advantage.
This doesn't mean that you can't win money at a casino. There are plenty of people who do. But it is important to go into gambling with the understanding that it can sometimes be lucrative as much as it is a risky endeavor. This is why it is important to set limits on how much money you are willing to lose before you even step foot in a casino.
If you're thinking about playing in n online casino, there are a few things you should keep in mind:
There are plenty of scams out there, and you don't want to end up being a victim. Do some research and read reviews before you decide on a casino. Scour through online forums, websites like smartcasinoguide, and review sites that can give you a picture of what a particular casino site has to offer and make your assessment based on it.
This is important for both online and offline casinos. Remember that the odds are always in favor of the house, so you're not guaranteed to win back everything you put in. Better be safe than sorry.
Gambling can be addictive, and it's important to stay in control. Set limits on how much time and money you're willing to spend and stick to them. If you start to feel like you're getting in over your head, step away from the game and take a break.
This is probably the most important tip of all. If you're on a losing streak, don't be afraid to walk away. The longer you stay, the more likely you are to lose even more money.
Following these tips can help you have a safe and enjoyable experience if you decide to gamble at a casino. Just remember that gambling is a risky business, and there's no guarantee that you'll come out ahead. If you do end up winning, though, it can be a great way to make some extra money.
When it comes to real estate investment, you would want to avoid significant legal intricacies. Real estate law can be complex to understand and more challenging to implement, especially without any professional help. Real estate closing attorney Pekin, IL is an experienced professional having years of knowledge in every aspect of real estate law.
Real estate attorneys can help you find the best options and avoid legal issues in the most professional way. If you are looking for the reasons to hire a real estate attorney or ways a real estate attorney can help you save money, continue reading this article till the end.
Here are some incredible ways a real estate attorney can help you save thousands or even more during the process.
At times, it can be challenging for laymen to understand legal languages and the surrounding conditions they need to fulfill during the process. A real estate attorney can help you determine loopholes and problematic areas in your contract. They will ensure that your money is not going into the wrong hands.
A real estate attorney's work is not limited to reviewing contracts or framing legal documents for you. They provide legal advice throughout the purchase or selling process of your property. They will help you understand the legal requirements you need to follow and what conditions can land you legal trouble.
Many people fail in negotiating the best deal due to a lack of real estate knowledge and understanding of the system. A real estate attorney can assist you in unlocking the best deal and investing your money in the right way. They will also ensure to inform you of the possible risks and advantages involved in investing in a particular property.
Title issues can create significant problems in your property case. Your title generally represents your ownership of the property. It is the document that can help you prove your ownership and can play a critical role in claiming the property. If your title deed is wrong or fails to fulfill legal requirements, you might end up losing thousands during your property claim.
The entire property purchase, sell, or claim process can be time-consuming and overwhelming. A real estate attorney can time-effectively help you find the best solution for all your legal concerns. They can assist you in creating various documents, property contracts, and fulfilling all the legal requirements.
Real estate property cases often involve risks. Without proper legal knowledge and guidance, one can easily make significant mistakes and end up getting into legal trouble. Legal troubles often result in paying huge penalties to the government and additional money to the attorney to fight your case. A real estate attorney will ensure your property's case is strong from the start and the legal rules and regulations are followed.
Hire services only from an experienced and reputable real estate attorney in your area or state.
In the post-COVID world, we all understand how important it keeps high employee morale. The overall outlook of the employees and their satisfaction with their work is extremely crucial. When they have a good outlook and satisfaction, they will be more productive.
Thus, it’s essential to have good leaders at all levels of the company to ensure employee satisfaction in order to create a working environment that promotes collaboration, communication, and productivity in the workplace.
Whether you run a small business of your own or work for a corporate, chances are you know the importance of leadership either way if you have a team working under you.
Leadership skills are often overlooked and are never properly taught in schools or advanced educational institutes. While some people are born leaders, most of us are not. Therefore, it is crucial to develop skills that help you become a better leader.
Companies all over the world seek leaders in key executive roles. The problem is, that it’s hard to find good leaders. That’s why you need a talent scouting organization to help you out. Nonprofits equally have a hard time looking for good leaders, especially because that line of work requires extra dedication from their executives.
You need the Lindauer nonprofit executive search to zero in on the pool of candidates that perfectly fit the role.
Leadership is about constant improvement. That is to say, leaders never shy away from learning. That’s why we have compiled a list of tips that leaders can use to boost employee morale at their company.
Following are some steps you can take to promote a positive employee outlook:
Effective communication is key when it comes to clear communication with your team. Employees need clear and concise instructions on what their roles and goals are.
As a leader, you should encourage having one-on-one meetings to discuss the progress made on different projects. It is important to let your employees, regardless of at what level they are, speak and be heard at the meetings.
Discuss the employees’ concerns with them. Ask your employees whether they are happy or not, what challenges they face in executing their tasks, and what can you do to help them carry out functions efficiently.
It is always better to be as transparent with your employees as possible. If there is any friction, it should be dealt with head-on.
Employees should be encouraged to bring forward their complaints or problems that they are facing. When the leadership hides and shies away from having difficult conversations, it keeps the employees’ morale low. Honesty leads to trust and respect.
Make sure all your employees are on the same page regarding recent updates, changes in company policies, and client reviews.
Encourage your team members to give feedback and be open to their suggestions. Doing so will make your employees feel heard and respected. Further, this kind of behavior yields a positive attitude in them.
Often times when working on projects as a team, junior employees might feel less responsible. The company culture might inspire a notion that every tiny detail needs to be deliberated on by the higher-ups.
However, in order to build trust and give your employees the autonomy and freedom to make decisions, they should be encouraged to own their actions. This builds confidence among the employees and a sense of ownership and gives them a sense of control in their jobs.
Every one of your employees brings a unique mix of capabilities and skills to the table. In order to tap their full potential, team leaders should be taught how to effectively lead teams, and bring out the best in its members.
Effective managers don’t just expect their team members to exceed expectations and meet deadlines. Instead, good managers help employees discover their unique talents, polish them, and use them effectively.
Effective leaders don’t create a culture of blind competition. They use each of the team member’s strengths. Effective management builds a sense of confidence in employees who realize that they bring something unique to the table.
Appreciating your employees for all big and small wins creates an environment of positivity. It also encourages the employees to perform even better in the future.
Credit should always be given where it’s due. Different studies also show that teams where employees are encouraged always perform better and have higher productivity rates.
It can be small gestures, like saying “thank you,” or big celebrations inside the office, the main thing is that you should know when to reward your employees for a job well done.
Foster a work culture based on positivity and appreciation. Nip any tensions in the bud that threaten to disturb that culture.
Now more than ever before, employees realize the importance of self-care and actively seek out jobs that will help them maintain a healthy balance between work and life.
Flexible work hours, the option to work from home, paid time-offs, and paid maternity leaves will help workers address their needs at home.
Employees will be motivated to come to work and will be more productive if they are well rested and have time for other aspects of their life.
Employee satisfaction tends to dip if the employee doesn’t see any chance of growth and progress in their job. If a job gets stagnant, sooner or later, the employees may lose interest and start looking for other opportunities to satisfy their creative spark.
Therefore, it is important that you encourage them to work on their passion projects, entrust more responsibilities, and help them work on their skills.
The employees aren’t meant to serve a particular organization indefinitely. They are individuals with their own goals and aspirations. A job needs to provide them with opportunities for learning and growing. There should be space for them to evolve personally and professionally.
As the nature of work shifts, companies all around the world have to take steps toward improving employee morale. The better the employee morale, the higher the productivity and lower the absenteeism. Attention should be paid to signs of burnout among employees. Make sure you offer your support and extend your understanding when they fall on hard times.
Today, artificial intelligence and robots are dominating the business industry. It is making a lot of people question, where do I belong? What can I do to stand out? Even though technological aptitude is highly valued, it cannot replace humans. Modern-day employers are still looking for candidates with soft skills and solid command over business operations. They want employees who can adapt to change, collaborate with teams, and take new initiatives.
As a business graduate, you must know which skills employers value before you step into that interview. It will help you see things differently while allowing you to develop a versatile skill set. For this, understand the industry dynamics. Is it highly tech-driven? Are things changing rapidly? Depending on your industrial preference, you can improve your work ethic and analytical and problem-solving skills. Check out business analyst certifications available to help grow your career and build the required skill set.
Are you ready to make yourself marketable to recruiters? If so, have a look below. Here is a list of qualities and traits employers seek in business graduates.
Do you know how things happen in the corporate world? Business acumen is your knowledge of how organizations and industries operate. It is your understanding of how companies function, perform, and generate revenue. In short, business acumen will give you a better idea of prospective career paths. So, how can you develop business acumen?
Firstly, understand the marketplace. That includes industrial norms, business practices, and emerging trends. You can subscribe to newsletters, take a few short courses, or pursue higher education. Perhaps, you can enroll in an MBA online program with a specialization in finance or entrepreneurship. In addition to giving insights into the business world, this online program will allow you to pivot when the market demands.
Second, learn about the customers. You can talk to customers directly to get their perspectives on the products and services. Besides collecting feedback, this gives an impeccable opportunity to improve business performance. Keeping up with these few things will allow you to become a champ in the business world.
Today’s technology-driven age demands digital literacy in almost every profession. Surprisingly, this demand goes beyond tech-related careers. After all, being comfortable with computers and software is a standard requirement for every workplace. And the business industry is no different. Therefore, every business student must work on their digital skill.
You can take a few short courses to learn about automation in the workplace. See how monotonous workflows are getting automated, reducing workload from employees. Likewise, learn about emerging software solutions such as Cloud Technology, QuickBooks, and other applications in your field. Having know-how about smart tools will give you an edge over other candidates in the industry.
Nowadays, employers expect their employees to go the extra mile. They want to work with people who aren’t afraid of taking new initiatives and finding new ways to expand the business. Therefore, instead of hesitating, be open about all your ideas in mind. In addition, present an action plan of how you will implement those ideas that will foster business growth.
Remember, employees with initiative don’t wait for their managers to assign them tasks. They are self-motivated and driven to work and improve the company from its current position. Such employees offer a lot of value to a company; thus, project your creativity through your ideas and initiatives.
No matter what job, domain, or career path you pick, every employer will expect you have an incredible work ethic. That involves punctuality – coming to work timely, delegating tasks, and helping coworkers in routine tasks. Employers also expect students to beware of emerging laws, accounting principles, and tax regulations in the business field. They want to ensure the company complies with regulations, eliminating the likelihood of penalties.
Moreover, every employee should be confident enough to report fraud or suspicious activities. If you see employees preparing fraudulent cash vouchers, immediately report to the line manager. By having a professional attitude and work ethic, employers will be more likely to trust you, ensuring career growth.
As business dynamics evolve rapidly, employees must think through a problem and apply solutions decisively. And this only becomes possible if you have incredible analytical skills. You must know how to analyze a problem – understanding its root cause and impact. Accordingly, you have to think of solutions to curb the impact and resolve the issue, causing minimum damage.
Analytical skills also involve data mining and business reporting. Employees that can manifest data and make sense of raw content are valuable assets in the market. Therefore, learn how to dissect and understand data. You should know how to think about situations while utilizing research to analyze data and stats critically.
As a business student, you will have to cross-collaborate and work with people. Here, your teamwork skills will play a substantial role. Employers will judge you by your ability to work in a team. After all, employees that can work well with others and understand their point of view can develop creative solutions.
If you are an incredible team player, communicate this to your employer during the interview. You can mention specific instances where you worked in a team and share positive results from your group effort. Remember, your level of teamwork will reflect your ability to collaborate effectively with different people.
As per the World Economic Forum report, almost 36% of jobs require problem-solving skills. So, are you a competent problem solver? If not, brush up on your problem-solving skills. Employers have expressed a keen interest in college grads who can make decisions and solve problems. They look for employees who can evaluate situations, resolve conflict, and make decisions quickly. Therefore, learn to address and react to problems proactively.
For problem-solving, you can enroll yourself in conflict resolution courses. The instructors will present several conflicts that can arise at the workplace, encouraging you to develop solutions. It will help you resolve conflicts while keeping everyone’s best interests in mind.
With evolving market dynamics, your communication and writing skills won’t be enough to secure a job. Employers want people with versatile skill sets. Perhaps, an employee who is up to date with digital software and technology has an incredible work ethic and is an active learner. Likewise, you have to be a team player and an impeccable problem solver with analytical skills. These skills will help you stand out, giving you an edge over other candidates.
It wasn't that long ago (around the turn of the decade) when social media was still a newfangled thing in business. In some respects, this is still true, with so much room for improvement around how to better utilize social platforms for marketing and other key functions (i.e. employee recruiting). But, the fact of the matter is that social media has revolutionized the face of business — no one can deny that.
Social media has modernized the way businesses conduct marketing and how consumers engage with brands. As a result, consumer-generated content (CGC) has a greater influence on marketers today than it ever had in the past. Both big and small brands are utilizing social media to reach their products and services to their target audience in the most organic way possible. However, for some social media campaigns, posts that went viral have surpassed millions of likes and followers! These are campaigns you should draw motivation from if you're planning your next social media campaign.
The hotel industry struggled a great deal at the beginning of the pandemic, and everything came to a halt as traveling stopped. During such times, Airbnb stayed connected with their consumers (both hosts and guests) and offered subsidized or free housing to Covid-19 respondents. In this way, the frontline health workers could find residence closer to their workplace. This was also an excellent way for them to protect their loved ones by not exposing them to the virus daily. The crux of the matter here is that Airbnb stayed relevant and used social media to reach out to their consumers to keep their business afloat while having a positive impact.
If you’re struggling with campaign ideas, you should consider Socialsales.io or other companies that help businesses utilize social media to stay engaged with their existing consumers and come up with brilliant campaign ideas to attract more.
No matter what anyone says, YouTube has been the leading brand name when it comes to digital videos! The past few years saw many other applications make a dent in the popularity of YouTube. But YouTube bounced back better and stronger with this amazing new feature. It was a way to let the competitors know that you cannot mess with the king!
The social media campaign was called the "shorter side of YouTube," and it's a new feature that featured short-form videos. The goal was to compete with other platforms like TikTok and Vine by offering content creators a place to upload their 15-second clips and receive more views, as well as advertising dollars.
What a beautiful way to WRAP up the year! Spotify launched a new feature by the end of the year 2021 that curated a playlist of users’ most played tunes, artists, or podcasts with brilliant visuals to keep the people hooked on to the application. It used up the old concept of “year in review” but modernized it with personalization with a click (which everyone loves, of course!) and its share-ability. Each slideshow was created in a format that could easily be shared on social media in just one click.
People went ballistic over Facebook and Instagram to share their personalized playlists with their friends. It also led to a 21% increase in app downloads in the first month of the launch.
Research along the lines of your products and brand's identity is extremely important when it comes to getting the message out there on social media. The key is to know what your brand is about and sell it in a way that promotes business and gains momentum. Dove effectively managed to do it all with their campaign "#PassTheCrown."
Dove conducted many surveys ad discovered that 70% of the women feel that they aren't represented in media and advertising. A significant number of women felt discriminated against based on their hair type due to lack of representation. Pass the Crown campaign aimed at embracing natural hair without any judgment. They teamed up with Color of Change, Western Centre, and the National Urban League to get the message across.
The famous Cadbury's Easter Egg Hunt could not go through in the UK in 2022 like usual due to covid-19 restrictions. In the previous years, the brand worked with National Trust parks to plan a fun-filled day for the entire family that included games, activities, crafts, etc. But 2022 was not looking good. Fortunately, the brilliant minds at Cadbury did not give up and instead came up with a bigger campaign than before. They went global!
The Easter Egg Hunt 2022 offered to hide the egg anywhere in the world, on a map for your loved ones with clues for them to find. Users could purchase real eggs and send them to their loved ones once they were successful in finding them on the map. Although it was virtual, the fun didn't die!
National Geographic has time and time again announced its intent to continue conserving wildlife and preserves. Their mission encircles educating people around the world with the knowledge that they need to actively protect the natural heritage and inspire generations to respect wild places and species.
Their campaign “#ThinkBeforeYouLike" aimed at protecting pet cheetah cubs. The brand warned users to think before liking images and posts of people who brag about petting baby cheetah cubs. It may seem that one single like wouldn't harm anyone or anything. But the message being sent through this campaign is that "liking" encourages trafficking, which is put the beautiful cheetahs in danger. So think before you like it!
Netflix was a savior for those who were too sick to leave their houses or stuck in a distant country due to travel restrictions. The service was there for them when nothing else was. But the streaming service offered something that no other could: a platform to talk!
Netflix launched their campaign “Wanna Talk About It?” with Instagram in April 2020 by giving people a voice to talk about their fears of this confusing time. It was a weekly live session where tips were given for smooth sailing through these tough times. It continued to address other raging problems like mental health, sexual violence, abuse, etc.
If you're looking to create the next big social media campaign, the key is to understand your brand and its target audience. That's how you'll generate a campaign that captures the essence of your business and delivers it in an impactful way. It's important to be genuine, keep things focused on a specific objective, and use the right tools to engage followers. Most importantly, your brand must know what it wants from its social media campaigns. Make no mistake; social media is a marketing platform for which you need to have a strategy. Whether you handle your campaigns, have someone on your team who handles it, or farm it out to a full-fledged agency - there is a ton of opportunity with the right campaign at the right time. You will see how much power a creative and well-done marketing campaign has on social media in the coming years.
