It wasn't that long ago (around the turn of the decade) when social media was still a newfangled thing in business. In some respects, this is still true, with so much room for improvement around how to better utilize social platforms for marketing and other key functions (i.e. employee recruiting). But, the fact of the matter is that social media has revolutionized the face of business — no one can deny that.

Social media has modernized the way businesses conduct marketing and how consumers engage with brands. As a result, consumer-generated content (CGC) has a greater influence on marketers today than it ever had in the past. Both big and small brands are utilizing social media to reach their products and services to their target audience in the most organic way possible. However, for some social media campaigns, posts that went viral have surpassed millions of likes and followers! These are campaigns you should draw motivation from if you're planning your next social media campaign.

1. Airbnb

The hotel industry struggled a great deal at the beginning of the pandemic, and everything came to a halt as traveling stopped. During such times, Airbnb stayed connected with their consumers (both hosts and guests) and offered subsidized or free housing to Covid-19 respondents. In this way, the frontline health workers could find residence closer to their workplace. This was also an excellent way for them to protect their loved ones by not exposing them to the virus daily. The crux of the matter here is that Airbnb stayed relevant and used social media to reach out to their consumers to keep their business afloat while having a positive impact.

If you’re struggling with campaign ideas, you should consider or other companies that help businesses utilize social media to stay engaged with their existing consumers and come up with brilliant campaign ideas to attract more.

2. YouTube

No matter what anyone says, YouTube has been the leading brand name when it comes to digital videos! The past few years saw many other applications make a dent in the popularity of YouTube. But YouTube bounced back better and stronger with this amazing new feature. It was a way to let the competitors know that you cannot mess with the king!

The social media campaign was called the "shorter side of YouTube," and it's a new feature that featured short-form videos. The goal was to compete with other platforms like TikTok and Vine by offering content creators a place to upload their 15-second clips and receive more views, as well as advertising dollars.

3. Spotify

What a beautiful way to WRAP up the year! Spotify launched a new feature by the end of the year 2021 that curated a playlist of users’ most played tunes, artists, or podcasts with brilliant visuals to keep the people hooked on to the application. It used up the old concept of “year in review” but modernized it with personalization with a click (which everyone loves, of course!) and its share-ability. Each slideshow was created in a format that could easily be shared on social media in just one click.

People went ballistic over Facebook and Instagram to share their personalized playlists with their friends. It also led to a 21% increase in app downloads in the first month of the launch.

4. Dove

Research along the lines of your products and brand's identity is extremely important when it comes to getting the message out there on social media. The key is to know what your brand is about and sell it in a way that promotes business and gains momentum. Dove effectively managed to do it all with their campaign "#PassTheCrown."

Dove conducted many surveys ad discovered that 70% of the women feel that they aren't represented in media and advertising. A significant number of women felt discriminated against based on their hair type due to lack of representation. Pass the Crown campaign aimed at embracing natural hair without any judgment. They teamed up with Color of Change, Western Centre, and the National Urban League to get the message across.

5. Cadbury

The famous Cadbury's Easter Egg Hunt could not go through in the UK in 2022 like usual due to covid-19 restrictions. In the previous years, the brand worked with National Trust parks to plan a fun-filled day for the entire family that included games, activities, crafts, etc. But 2022 was not looking good. Fortunately, the brilliant minds at Cadbury did not give up and instead came up with a bigger campaign than before. They went global!

 The Easter Egg Hunt 2022 offered to hide the egg anywhere in the world, on a map for your loved ones with clues for them to find. Users could purchase real eggs and send them to their loved ones once they were successful in finding them on the map. Although it was virtual, the fun didn't die!

6. National Geographic

National Geographic has time and time again announced its intent to continue conserving wildlife and preserves. Their mission encircles educating people around the world with the knowledge that they need to actively protect the natural heritage and inspire generations to respect wild places and species.

Their campaign “#ThinkBeforeYouLike" aimed at protecting pet cheetah cubs. The brand warned users to think before liking images and posts of people who brag about petting baby cheetah cubs. It may seem that one single like wouldn't harm anyone or anything. But the message being sent through this campaign is that "liking" encourages trafficking, which is put the beautiful cheetahs in danger. So think before you like it!

7. Netflix

Netflix was a savior for those who were too sick to leave their houses or stuck in a distant country due to travel restrictions. The service was there for them when nothing else was. But the streaming service offered something that no other could: a platform to talk!

Netflix launched their campaign “Wanna Talk About It?” with Instagram in April 2020 by giving people a voice to talk about their fears of this confusing time. It was a weekly live session where tips were given for smooth sailing through these tough times. It continued to address other raging problems like mental health, sexual violence, abuse, etc.


If you're looking to create the next big social media campaign, the key is to understand your brand and its target audience. That's how you'll generate a campaign that captures the essence of your business and delivers it in an impactful way. It's important to be genuine, keep things focused on a specific objective, and use the right tools to engage followers. Most importantly, your brand must know what it wants from its social media campaigns. Make no mistake; social media is a marketing platform for which you need to have a strategy. Whether you handle your campaigns, have someone on your team who handles it, or farm it out to a full-fledged agency - there is a ton of opportunity with the right campaign at the right time. You will see how much power a creative and well-done marketing campaign has on social media in the coming years.

Maintain and track your profile.

If you're going to use Instagram to grow your business and make more sales, or as a work platform, you'll need a sufficient account to track your progress and manage it effectively.

Change your Instagram profile to professional to better manage your account. Simply go to your profile, click the three stripes in the upper right corner, go to Settings, Account, and then Switch to Professional Account.

You'll be able to access new features, undertake sophisticated analysis, and advertise with a professional account.

Learn to evaluate your outcomes.

It is not enough to simply have a professional account and access the data; you must also evaluate it, that is, use the data to generate profile enhancement actions.

On Instagram, you may track your progress by:

Views on posts – Impressions

Views on your profile: The number of times your profile has been viewed.

Website Clicks: The number of times your website link has been clicked.

Email Clicks: The number of times your email link has been clicked.

Gender and age of followers, location, hours, and peak days

With this information, you'll be able to decipher your followers' behavior and devise strategies for gaining more exact and tailored new followers and free Instagram likes.

Examine the opposition.

Analyzing the competition is a helpful method for determining how to begin and progress in your goal.

You may use the benchmarking method to research your Instagram competitors, analyze their outcomes, gain insights, and then apply what you've learned to your own account.

This will help your strategy evolve, and you'll still be able to find new ways to reach out to an audience that enjoys your material but doesn't yet follow your profile.

Consider your buyer persona or avatar.

A buyer persona is essentially a description of your ideal customer. Having a paper that explains the attributes of that individual who would be your perfect client, their employment, activities, and tastes is known as creating a buyer persona.

Consider the following:

Who do you want your posts to reach?

What form of material does your target audience respond to the most?

What has been handled in your specialty thus far, and what still needs to be refined?

It becomes easy to schedule posts that really catch attention if you know who your buyer persona is.

And the more you consider your target demographic, the more likely you are to gain Instagram followers as a result of the type of posts you publish.

It's vital to remember that you don't need just one buyer person; create as many as you want to accurately represent the type of audience that follows or may follow your profile.

Interact with other individuals' profiles.

It is critical that you engage in conversation with other profiles, particularly those in your field of expertise. If you want to have more likes for your posts, you can try Instagram auto liker.

Do you recall the hashtags from tip number six? Take advantage of this and begin talking with accounts that utilize the same terms as you. Just make sure you're not following your competitors rather than potential customers.

Another approach to engage with others is to constantly respond to comments left on your postings.

A screenshot of one of the most effective techniques to gain Instagram followers through conversation.

The coordination and organization of corporate activities is referred to as business management. Business managers supervise operations and assist staff in achieving maximum productivity. A business manager may also be responsible for supervising or training new personnel, as well as assisting a company in meeting its operational and financial goals.

What can you accomplish with a Business Management associate's degree?

Earning an associate's degree in business administration will help you improve your work opportunities and earnings potential.

1. Bookkeepers, accountants, and auditors

Workers in these fields are responsible for preserving and monitoring a company's financial records.

2. Working as an administrative assistant

Administrative assistants answer phones, plan meetings, update database information, create bills, and manage incoming and outgoing mail, among other things.

3. Sales representative

Workers like this may be found in a variety of industries—if a product or service exists, firms will require someone to assist market it. They provide product knowledge, answer client queries, and complete transactions.

4. A customer service representative

Client service representatives are all about servicing the customer, as the name implies. These company specialists ensure that customers and clients are taken care of, whether it's by listening to their queries or concerns, processing orders, offering product and service information, or recording customer contact information.

5. Personal banker

A client's whole relationship with a retail bank is managed by a personal banker. These bankers are well-versed in a wide range of goods and services, from loans and personal accounts to trust funds and investments.


A business manager's typical annual pay, according to the Bureau of Labor Statistics, is around $77,000. In the next 10 years, the role is predicted to rise by at least 15%. As businesses strive to shift to internet trade, they will face growing pressures. If you have a specific understanding of internet sales, you might be able to acquire a job as a company manager rather quickly. Individuals with accounting knowledge and the ability to reduce a company's costs will also be sought by employers.

To learn more, click here.

Meta Title: What Does Business Management Do?

Meta Description: Business management is the coordination and organization of corporate activities.

The outbreak of COVID-19 has changed working routines and patterns in organizations. There is a greater reliance on the internet to complete tasks. Remote working at home became a norm due to the pandemic and millions of individuals, eventually ending their long commutes to work. The development of new and latest software has made work from home convenient for most of us. Work-from-anywhere policies can help businesses enhance employee productivity, reduce turnover, and cut costs.

Remote working necessitates work methodology and differentiating between personal life and business. Though the cost of travel might have been saved, remote working employees still have to spend on professional development, training opportunities, forming bonds with coworkers. They may even have to buy office supplies and necessary investments to create an environment that helps them become more productive.

There are more social benefits of working in a company office. And, remote working can be a challenge for those who have just joined the field. To work efficiently from home, make sure you have the following: a private workplace, necessary technology, internet connectivity, and a manageable schedule. Individuals aren’t the only ones who struggle to make remote work productive; entire companies do as well.

Based on all we learned, here are some tips to help you excel in remote work despite the hurdles.

Make A Workstation For Yourself

People’s working methods are changing, and as a result, working environments are changing as well. Your private workspace is just as important as it is in the office. Therefore, you need to create a productive workstation that helps you stay focused and on track. Furthermore, several reliable businesses provide individuals with private office space. As a result, you and your team will enjoy exclusive access to a secure location that is only yours. These low-cost spaces offer flexibility, affordability, and mobility while lowering investment risks.

Ensure Flexibility

Maintaining consistency requires allowing for variable hours when working with remote teams. Despite the importance of having a clear plan, you should be willing to adjust strategies as needed. Allow yourself to let go of the urge for perfection and instead focus on showing up. Remote working at home requires mental adjustments that you may be unfamiliar with, but don’t let that stop you from giving it your all. Just as changing to a new habit is a process, so will adjusting to remote working. Don’t be too hard on yourself if you fall off the wagon. 

Have The Right Technology In Place

You’ll require the right software and conferencing tools to be as productive and effective from home as you are in the office. According to experts, it’s also critical to implement easily available training tools so that staff can quickly become accustomed to new technologies. Furthermore, a high-speed internet connection is required to work efficiently and prevent distractions. For this purpose, you can also switch to ethernet. Also, make sure you have the updated and latest version of the software in use. If your job requires you to make long-distance and international calls, try using Whatsapp, Google Hangouts, and Skype.

Practice Meeting Ettiquete

Meeting etiquette involves several things. Keep the camera turned on during meetings. When the cameras are on, it keeps you and everyone on the call engaged and alert. Also, dress up properly when on the video call. It demonstrates a professional approach to your work. Also, ensure that you adhere to standard meeting best practices. Create and distribute meeting agendas before the start of the meeting. Also, make notes, action items, and follow-ups, and then share them with the team.

Communicate More

Remote working demands more communication. Stay in touch with coworkers and projects with group chats, instant messaging, and conference calls. Check-in with the management, first and foremost. Many individuals will be feeling shy, but participating in a virtual water cooler talk might help to alleviate feelings of loneliness and isolation. Make sure your messages are clear. Your conversations should be clear and concise so that your coworkers and managers understand what you’re saying. Keep your supervisors up-to-date about your progress and convey your concerns well through communicating.

Stay Visible To Others

Allowing folks to know what you’re working on is a simple yet incredibly efficient strategy to stay visible. It’s natural for your coworkers — and even your manager – to become engrossed in their daily routines. As a result, it’s better that you remind them about your work activities. It means you’ll have to be more deliberate about putting yourself out there, touting your accomplishments, and informing the rest of the organization about your team’s achievements. If you’re visible to others, you’re more likely to improve your profile and be tapped for bigger opportunities. You’re also given credit where it’s due.

Take Breaks

Taking little breaks throughout the day will keep you going. Most companies have policies around breaks and holidays, so you can avail them when necessary. It’s important to get in the habit of taking short breaks every hour or so to keep your blood flowing. Many doctors also suggest moving your eyes away from the screen for 10-20 seconds for a break. Consider taking breaks away from your workstation rather than watching YouTube. Stepping out of your home for some fresh air might be the perfect way to destress.

Connect With Your Teammates

Companies with a remote work culture frequently provide opportunities for socialization. For example, they could use a team messaging system like Slack to create channels for discussing mutual interests or scheduling events for folks in the same area. Knowing your coworkers will make you feel more engaged, productive, and fulfilled at work. Even if you work largely on your own, having a sense of belonging to the team will help you value your work. You can arrange meetings to get to know one another and catch up on non-work-related matters. It’s possible to accomplish it with virtual teas and coffees.

Bottom line

Remote working at home is nothing new. However, figuring out how to operate remotely is still evolving. You may even miss the workplace more often. For starters, you won’t have to worry about commuting every day. And, you’ll be able to provide greater care for your loved ones by spending more time with them.

We’ve given eight best practices to work from home to help you make the most of your new schedule. You could find that remote working is just as enjoyable as working in an office if you try a few.

Taking care of your family might sometimes mean taking care of yourself. It's as much for you as it is for them that you decide to get a degree. This is why you should select a profession that will allow you to not only support the people you care about, but also enjoy coming to work every day.

You've done a variety of jobs throughout your life, but now you're ready to start a career. You've made the decision to take the measures necessary to establish yourself in the corporate world, where opportunities abound. It's no surprise if you're thinking about getting a Business Management degree to assist you reach your objective.

But what can a Business Management degree get you?

According to experts, a business management degree is a valuable credential for the following jobs:

  • Accountant.
  • Banker
  • Analyst for the business world.
  • Specialist in workers' compensation.
  • Executive.
  • Financial director/analyst/analyst/analys
  • Manager of human resources.
  • Banker specialising in investments.
  • Consultant in management.
  • Analyst in marketing.
  • Director of marketing.
  • Manager of a charitable organisation
  • Associate or analyst in private equity
  • Director of marketing (or marketing manager)
  • Manager of a charitable organisation
  • Manager of Sales
  • Manager of the project
  • Representative of the company
  • Specialist in the recruitment of new employees
  • Associate or analyst in venture capital
  • Analyst in management
  • Vice President of Finance and Market Research Analyst
  • Marketing vice president

A business management degree is intended to equip students to oversee, govern, and manage the activities of a company. A business management degree, as opposed to more technical business degrees, is larger in focus, looking at the overall picture of operating a corporation. One of the benefits of a business management degree is that no two employers are alike. Small businesses, major enterprises, and both the public and private sectors all require the skills you gain in a business management school, so you'll have plenty of possibilities.

To learn more, click here.

Business-to-business trade happens between two businesses, like a manufacturer and a wholesaler. Business-to-business refers to a business done between businesses, not between a business and a single person or group of people. This type of transaction is not the same as a business to consumer (B2C) or business to the government (B2G) transaction.

A typical supply chain has a lot of business-to-business transactions, where companies buy parts and products like other raw materials for use in the manufacturing process. The finished products can then be sold to people through business-to-business transactions.

People who work for different companies can connect through things like social media. This is called business-to-business communication. It's called B2B communication, when people from two or more companies talk to each other about work.

To market to other businesses and organizations, you need to use a type of marketing known as business-to-business marketing. It is very different from B2C marketing, which is aimed at people.

When it comes to B2B marketing content, it tends to be more informational and simple than when it comes to B2C marketing content. This is because businesses buy things that have a bigger impact on their bottom line than people. Return on investment (ROI) isn't something most people think about, at least when it comes to money. But for businesses, it's a big deal.

In the modern world, B2B marketers often sell to buying committees that have a lot of important people on them. Data sources are getting better and better, making it easier for B2B marketers to figure out how committees work and reach buyers with relevant, personalized information.

A few of the most common B2B marketing tactics and content formats to consider in your strategy are blogs, search, social media, white papers, ebooks, infographics, webinars, podcasts, emails, and videos.

Visit our blog section to learn more about B2B marketing and its impotence in today’s market.

It will take time and a lot of patience to accomplish all of this. Are you all set?

Now, let's look at what you can do to automatically expand your Instagram following

If you're new to Instagram and want to gain followers quickly, understand that it won't happen overnight. If your material receives few likes at first, know that by following some of these techniques, you will be able to gradually emerge and reach actual and active free Instagram followers, which will be quite beneficial to you!

But first and foremost, you must begin by designing a profile with a very unique theme.

Choose a niche to focus on when creating content.

Choose a theme that distinguishes you.

What would you like to discuss on your Instagram profile? What are your interests? Stationery, beauty, lifestyles, travel, art design, art, technology, cutting and sewing, and eating are just a few of the topics covered.

I'm randomly shooting at her, and I could go on and on.

What I'm trying to say is that a profile that someone could be interested in should have a consistent theme.

Whatever theme you choose, there will always be someone who is interested in following you and reading what you have to say.

You need to stand out once you've defined your theme.

As? With useful information.

Create material that is both useful and intriguing for your target audience.

The creation of value-based content is the foundation of everything.

Before the launch of Instagram stories, the only thing that added value to the platform was the images.

Everything has altered a little now; images are still the focus of a follower's attention, but there is also something else you can use.

But first, let's go in order: First and foremost, create useful material.

Concentrate on taking successful photographs. Open your profile, take a look at it as a whole, and ask yourself if it's well-maintained. If you answered yes, I believe you are already on the right track.

If you say no, I'll ask another question: why should I follow you?

It goes without saying that if you don't provide great things to look at, you won't find many individuals and get free Instagram likes who will want to follow you on the spur of the moment.

So I'd tell you right away to concentrate on taking gorgeous Instagram-worthy photographs.

Okay, everything is in order. But how will I be able to capture good photographs?

There are a plethora of online resources for capturing great photos with a smartphone. To do this, you don't need to be a photographer.

You should start thinking about how to edit your images to make them even more appealing to your followers, in addition to taking outstanding photos.

As an example, there are a plethora of apps for editing images taken with cell phones, and I recommend a few of them.

However, having a keen eye and a decent sense of taste never hurts. I also suggest getting inspired by someone you already follow and admiring their aesthetic.

Don't try to imitate it by replicating its contents; instead, be inspired by it.

Marketing can be defined as a set of activities that companies use to create value for customers and build strong customer relationships to capture value from customers in return. The three primary functions of marketing are product management, pricing, and promotion.

The role of marketing has evolved as new technologies have emerged and consumer behavior has changed. Today, marketers must think strategically across digital and traditional channels to deliver a consistent brand experience across every touchpoint with consumers. 

Product Management 

The role of a product manager is to manage the entire lifecycle of a product from conception through launch and beyond. They are responsible for ensuring that their products meet customer needs, have the right features at the right time, and ultimately drive revenue growth. 

Product managers work closely with engineering, design, sales, and marketing teams to deliver these goals.


Pricing strategies determine how much consumers will pay for a product or service relative to its perceived benefits, costs, competitive alternatives, etc. At the same time, distribution channels help ensure that products reach target markets efficiently and effectively. 

In addition, it also includes deciding where those products should be sold – online or offline and how much inventory needs to be kept on hand.


Promotion fosters brand awareness while educating target audiences on a brand's products or services. Branding seeks to establish an emotional connection with consumers through images and messages about the company's values and personality.

The goal of marketing is to create awareness for your company, build brand loyalty, generate leads, and ultimately drive sales. 

These three functions work together towards one goal - creating value for your business by building strong customer relationships so you can capture value from them in return! It’s all about adding value.

To learn more about various components and strategies of marketing, visit our blog section.

One thing employees have enjoyed while working at home during the COVID-19 pandemic is the companionship of their pets. Having gotten used to working from home, a lot of employees now prefer this setup compared to on-site working in the pre-pandemic era. Because some of your employees may have become first-time pet owners during the pandemic, they will surely be worried about how to care for their pets if they come back to the office.

What if you could make your office more appealing for returning staff who have pets by allowing them to bring their fur babies along with them to work? Sure, this will incur some big changes on your part like transforming areas designated for pets, buying items like wholesale dog collars and treats, and dealing with occasional scuffles between pets. But having their pets at work can also give employees an instant mood boost when needed, which can help improve their productivity.

This article will cover some basic things to consider in making your office pet-friendly and touch on the benefits of bringing pets to the workplace. Let's go through the steps involved in turning your office into a pet-friendly space.

Get Staff Input First

Before going crazy and tearing up a section of the office to become a pet holding area, talk to your staff. Ask for their opinions on having pets at work. This can help you gauge how much more willing they will be to work on-site with the introduction of this new concept.

This meeting can also bring forth important issues like the welfare of staff who don't own pets and cannot come near them because of severe allergies. Make plans for compromise if you have staff who have allergies. If there is a positive response to the idea, consult with your employees again after drafting the pet policy for your office.

Formulate a Pet Policy

A necessary step when introducing something new to the office is always to establish rules. Make a policy for bringing pets in the workplace. This should include the types of pets that will be allowed, their designated places, required vaccinations, pet owner responsibilities, and conditions that will result in a pet being asked to leave. By putting down ground rules for employees to follow, you can ensure a safe, happy experience for everyone.

It will also be helpful to brainstorm and plan for possible emergencies before putting the plan into action. Meet with staff who have pets and discuss what course of action to take in case emergencies such as scuffles between pets result in injuries. This way, pet owners can talk together and think of preventive measures for possible problems. For example, if the owner notices their dog is under stress, then it may be best to take them out on a short walk away from other pets in the office.

Perform the Necessary Adjustments

Identify and Furnish the Designated Area

Of course, you will have to make adjustments to accommodate the pets. The area where they will be kept should have durable flooring that can withstand scratches and damage. Some good flooring options include painted concrete or tiles. Pet-proof this area by removing any breakables or moving them out of reach.

Make a System for Identifying Pets

Use different-colored, highly-visible collars or bandanas so that pet owners and other staff can identify their pets even from a distance. This system helps with identifying pets who are under stress or involved in fights. It may be better to look for stores that sell dog collars and ID tags along with toys and other pet items in bulk so you can save money, time, and effort by making just a single trip to the store.

Provide Treats, Water, and Other Supplies

The comfort of your employees' animal companions should be a top concern. Make sure to furnish the designated area with delicious treats, water bowls, scratching posts, kitty litter, poop bags, and other pet essentials. This way, the pets will feel right at home, and your staff can also work productively without worrying too much about their pet's wellbeing.

Encourage Employees by Sharing the Benefits of Bringing Pets to Work

Although extensive research has not been done to establish direct effect relationships between bringing pets and company growth, studies show that staff who bring their pet to work have lower workplace anxiety and stress. These can lead to better productivity and less burnout. Since pets have become a source of social support for many owners during the pandemic lockdowns, the comfort they bring promotes positive and productive energy.

Having pets also enables your staff to take breathers in between hectic schedules and also promotes some physical activity. Employees can go on short walks or play with their pets for a few minutes instead of staying at their desks all day.

The policy can also help your team bond better. By having a shared interest and spending time with the pets and each other, you can bring about a more harmonious workplace. There may be challenges but communicating to solve these issues can ultimately form a better team that works together to solve problems.

The COVID-19 pandemic forced the world to a standstill, but restrictions are being lifted now that vaccinations are well underway. This has restored mobility to the majority of the population, including office workers who were forced to stay at home for a year. By following the steps outlined above to make your office pet-friendly, you can encourage your employees to come back and work on-site. 

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