Media & Marketing

7 Reasons BTL Activities are Important for Brand Marketing

January 14, 2023
Marketing activities play a significant role in helping brands reach their target audiences, increase brand visibility and, ultimately, increase sales. Of all the marketing tactics available out there today, below-the-line (BTL) activities are increasingly seen as one of the most powerful ways for businesses to engage with potential customers. BTL is an invaluable means for […]

How Tech Companies Can Ace Lead Generation

December 23, 2022
The technology sector offers immense growth opportunities, but the competition is equally daunting. Whether you offer tech products or services, you must continuously improve them with new features to win over the audience. You may even consider diversifying by launching new business lines. However, enhancing your offerings is only half the work, as you also […]

6 Design Tips for Your Company Website

October 6, 2022
A good business website should play an integral role in your overall marketing strategy. Your website is your online base of operations – where customers can find information, shop for products, get a quote for your services, and more. Making sure that your site looks good, and functions properly is essential for it to be […]

How to Make a Compelling Fundraising Pitch Deck

September 23, 2022
Raising funds for a business is more work than people assume. You cannot visit or approach potential investors without a good strategy. This is because people want to know where their money goes and how they would benefit from investing in your business. For this reason, the key to grasping financiers is creating a compelling […]

13 Things To Remember When Making Your Promotional Brochure

September 21, 2022
Promotional brochures are an excellent way to promote your company’s products and services. They can be used in a variety of ways, from advertising to newsletters. The most important thing when making one is that it should always be informative. This article will discuss 13 things you should remember when creating yours in order for […]

California Laws to Consider for Tax Preparation

September 16, 2022
As the tax season approaches, everybody has a unique approach to tax preparation. In the US, tax laws vary from state to state. And over the years, the state of California has enacted a number of laws that impact taxes. These laws can be difficult to keep track of, and they often change from year […]

Best TikTok Marketing Tips

September 15, 2022
The world has been changing, and so is the marketing industry. Businesses mainly rely on online tools and platforms for reaching out to their customers and generating leads. Social media marketing is popular, and almost every business keeps keen attention to its social media strategies and campaigns to drive the best results. So if you […]

Business Marketing: Follow These Steps to Grow Your Business

August 1, 2022
Business thrives well and faster as it gets more visible to the public. This way, more potential customers and alliances are formed to help the business grow. Branding, promotions, research, blogs, and social media are ways people market their business. As the competition keeps growing, ensuring your business stands out and you can reach more […]

Low-Budget Mascot Marketing Hacks For Small Businesses

August 1, 2022
Money is one of the most significant matters for small business owners. When you run a company on a shoestring budget, you expect to save every dollar you possibly can. Thankfully, there are ways to do it, provided you are creative and resourceful. You can apply a few creative ideas to mascot marketing to get […]
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