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Media & Marketing

Why Is Good Marketing Management Critical?

December 2, 2021
Marketing Management is important for any business because it helps businesses reach customers and build brand image. This will help the business be clear about the products and services. It’s also important to have an effective marketing management team that can handle all aspects of its marketing strategy. If done correctly, it can help you […]

What Is Viral Marketing?

November 24, 2021
Several key factors go into making your campaign successful, including having a great product/service, creating interesting content that people care about sharing with their friends/family members. Finally, you need to make sure you have the right tools to track how well your campaigns are doing overtime which helps inform future decisions.  Viral marketing is a […]

What Are The Functions Of Marketing?

November 17, 2021
Marketing can be defined as a set of activities that companies use to create value for customers and build strong customer relationships to capture value from customers in return. The three primary functions of marketing are product management, pricing, and promotion. The role of marketing has evolved as new technologies have emerged and consumer behavior […]

What Is Cross Channel Marketing?

November 9, 2021
Cross-channel marketing is the future of marketing. It’s an exciting and innovative way to connect with customers on multiple channels, allowing them to engage with brands in more ways than ever before. This type of marketing is perfect for any company that wants to reach out and touch its audience in new ways. You can […]

18 Top Marketing Skills You Need to be Successful

November 4, 2021
If you want to make it in the marketing world, you could be wondering which skillset can help you improve to a professional level. When it comes to marketing strategies, there are two main types of skills; soft skills and hard skills. We talked to the experts about which skills are vital for success in […]

What Is Included In A Marketing Plan?

November 3, 2021
A marketing plan is a document that describes the strategy and tactics used to promote your product or service. It includes information about your target market, how you will reach them, and measuring success. The process of creating a marketing plan can be overwhelming, but every business owner needs to have one in place if […]

13 Tips for Social Media Advertising

October 20, 2021
Social media advertising is rapidly becoming a popular and scalable promotion method that has produced proven conversion results, turning visitors into customers. We asked the experts for the best tips for social media advertising, and here is the list of the top tips that can aid you in your social marketing campaign; 1. Lengthier Captions […]

How to Plan an Effective Marketing Strategy

October 20, 2021
Effective marketing needs excellent planning. If you hope to achieve certain goals, you will first need to define your goals, plan the details, strategize your moves and evaluate your results, making adjustments where needed. We asked the experts, and here is how you can plan your effective marketing strategy. Segmentation Characterizing your existing and potential […]

Major Differences Between Public Relations And Marketing

September 21, 2021
Marketing and public relations are not interchangeable. You must understand the differences between them to create better-focused marketing campaigns with more likely outcomes and an improved understanding of what exactly goals should be expected from each initiative or campaign, respectively. Here are three major differences between marketing and public relations. 1. Function The two industries […]
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