13 Tips for Social Media Advertising

October 20, 2021
December 30, 2022
13 Tips for Social Media Advertising

Social media advertising is rapidly becoming a popular and scalable promotion method that has produced proven conversion results, turning visitors into customers. We asked the experts for the best tips for social media advertising, and here is the list of the top tips that can aid you in your social marketing campaign;

1. Lengthier Captions

By investing your time in lengthier captions, you may be rewarded with an improved Instagram algorithm and higher engagement. Research by Fohr has shown that Instagram marketers have doubled the lengths of their captions since 2016. This is because longer captions allow you to build relationships through effective storytelling that resonates with your audience. So instead of filling out your captions with emojis, construct informative and engaging captions between 50-100 words to level up your Instagram marketing.

2. Leverage Marketing Tools

Instagram marketing tools such as Combine can significantly improve your Instagram marketing initiatives. Combine helps you plan and schedule Instagram content, attract new followers, manage several accounts at the same time, track progress, and much more easily while saving you time that you can invest in other core competencies of your business. 

3. Leverage Stories

According to Instagram, almost 60% of people surveyed admitted to being more interested in a product after seeing it on a business's Instagram story. You can use this information to show fans what it's like to use your products by sharing videos and images of people using them. You can also use stories to share testimonials by encouraging viewers to keep swiping through reviews by customers and finishing off the story with an alluring CTA. 

Jessica Lipton, Founder Elevate Delta 8

4. Video Ads

Photo ads typically play for 5 seconds while video ads play for 20 seconds max, so video ads might be the best way to go. There's no traditional call to action button, but if people swipe up on your story, you can send them directly to your offer page, which is great. For your Facebook Story ad to be effective, it has to contain these three elements: It clearly states the offer, the main benefit that customers get, and has a /verbal /call to action. 

Just keep in mind that since you only have a small window, make sure to give your audience enough time to react to your call-to-action. Don't just save it for the last few seconds. 

Dan McCormick, Director of Partnerships and Senior Content Strategist Perfect Brew

5. Consistent And Authentic Brand Image

Brands need to ensure a consistent and authentic brand image when building any social media marketing strategy. In many instances, it feels like brands do social media marketing without anchoring their advertising on a specific brand storyline or the brand image that the company wants to achieve.

Even the best advertisement strategies fail if you have no set brand image to pursue. The brand should always reflect the same way across different social media marketing channels. From a consumer's perspective, a consistent brand image builds customer loyalty and links well with other advertising channels like SEO. 

For instance, having a constant tone across all your social media content creates some sense of stability, which is highly attractive for customers. Don't be shouting on one day and silent on the other.

Alina Clark, Co-Founder & Marketing Director CocoDoc

6. Focus Your Messaging

Every platform you utilize will have a distinct demographic. Although the individuals you're targeting on each platform likely overlap, it's still important to know your demographics so you can adapt your message for maximum impact. Having a clear message will enable you to produce higher-quality content that is consistent with your brand and connects with your target audience. 

You can always depend on your social media postings to be relevant to your audience if you have a strong topic that you don't deviate from.

Bram Jansen, Chief Editor of vpnAlert

7. Keep An Eye On What’s Trending

Keep an eye out for new hot trends on each platform. If you find a trending pattern or technique that matches your messaging, it's a good idea to capitalize on it to increase engagement. Be careful of embarking on every new online fad you come across. To look relevant, create postings that do not match your overall theme. This is a simple way to alienate your target audience. You don't have to generate a specific sort of content simply because other businesses are doing it.

This is why it's critical to craft a targeted message that you can use as a benchmark for all of your subsequent social media postings. Making a list of sites in your sector that produce high-quality, current material is one approach to ensure a constant supply of popular content. Add them to a feed reader, such as Feedly. Then you'll have a dashboard with the most recent content from sites you know and trust. You'll also know that you have relevant material to share with your audience with confidence. 

Ravi Patel, CEO & Founder of Job Alert

8. Measure & Analyze Results

You must precisely track and measure your efforts to ensure that you are getting the greatest outcomes from your social media marketing. Over 40% of businesses don't measure their social media ROI correctly, which means there's no easy way to determine whether or not your plan is working. 

Identify key indicators that are crucial to your brand to make your tracking process easier. The following are some of the metrics to check for: 

  • Facebook's reach and engagement
  • Twitter impressions, retweets, and mentions
  • LinkedIn clicks, impressions, and interactions
  • Pinterest engagement and impressions
  • Instagram likes, comments, and mentions
  • Instagram Stories views and interactions

You should monitor these data on a weekly, monthly, and quarterly basis to determine when and if your social media strategy needs to be tweaked. 

Alex Claro, VPN Analyst Credit Donkey

9. Learn As Much As You Can About Your Target Market

If you want to make money in today's marketing, you need to connect and engage with your audience. However, in order to accomplish so, you must first comprehend your target audience — both inside and out. If you want to create an effective social media strategy, you need to be able to pinpoint their requirements, wants, and desires. 

This is how you may have a deeper understanding of your target market. To get a deeper understanding of your audience's problems, conduct a survey, take a close look at their demographics, participate in discussions on forums where your target audience is present, respond to comments on your own blog and on sites with similar target audiences, on your social media platforms, respond to any comments and queries, obtain feedback. 

You'll be more able to assist your target audience once you understand who they are. They want to work with companies that care about them, not simply a faceless corporation. As a result, this is a critical stage in developing any social media strategy, I believe. 

Daniel Foley, SEO Manager at Litta

10. Research!

First things first, establish your goals and objectives. Frame them and see what you want to achieve through marketing. For instance, I make a list and see what my target audience is going to be and how I will attract them. Then do in-depth research about your audience. Go in the market, interview random people, and it’ll greatly help you in learning about your target audience. Effective social media advertising means attractive content! Make use of video content and make it interesting. 

11. Establish Clear Goals

Before any new advertising campaign, I tell myself that my target is to focus on engagement and not on views or followers. What else do I do? I ask questions from my audience and what they’d like to see. I interact with them and check my competitor’s profile to get more information. 

Luke Zhang, Founder Dunk or Three

12. Don’t Blow It All At Once

James Bond once said, don't blow it all at once. He may be referring to a detonation; however, the same rules apply to social media advertising. Spacing out advertising spend is essential because a business's target audience appears online over time. 

It's tempting to spend a high amount in one week, for example. The business may think they will meet their sales goals if they advertise more during a shorter period. The opposite is often true. Social media platforms will be pressured to show ads to more unqualified leads due to the artificial time constraint requirements.

To obtain the best results—optimized leads—businesses should give social media time to find the most qualified and relevant leads. This means planning advertising over a longer period.

Jason C., Content Writer; Writing by Jason

13. Make Use Of A Social Media Influencer

With social media influencers, you are sure to have an audience. These influencers already have a community of people that almost always try to model what they do. And that includes using whatever product and service they use. So, you get to leverage this to market your products and services. As long as you work with an influencer with a good reputation and loyal community, you are sure to get returns.

Cindy Corpis, CEO of SearchPeopleFree.net


  • Chuck Parsons

    Chuck is Score LA’s Executive Director of Events and Marketing. He aims to help business owners and would-be entrepreneurs in Los Angeles improve their business practices.

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