What Does A Public Relations Firm Do

UPDATED: 
August 31, 2021
What Does A Public Relations Firm Do

When people think of public relations, they usually only consider the part where a firm is featured in media coverage. However, this process has many other parts; PR agencies help their clients build and protect their reputations. These firms have industry knowledge that allows them to guide clients through the minefield of attention with innovative ideas that ensure they get noticed.

Here is a breakdown of the services provided by a Public Relations Firm:

Media relations

A PR firm aims to promote products and experts by getting coverage on TV, radio, magazines, newspapers, and online. Well, this is different from paid advertising as the coverage is free of charge written by a journalist rather than their client themselves. In media and politics, the work of a PR consultant can include writing press releases & pitches, speech writing event planning networking.

Government relations

PR firms help organizations communicate their ideas to inform government policy. PR agencies challenge decision-makers to think differently and effect change in how governments make decisions.

Crisis communications

PR firms help businesses navigate the potential minefield that occurs when they come across issues or negative media coverage.

Internal communications

PR firms help the clients to communicate with employees by providing regular updates and announcements about the firm.

Financial relations

PR firms can help their clients communicate with investors by keeping them up to date on firm performance and news and helping them present financial opportunities for potential investment.

Social media management

A PR firm can manage a client's brand across social channels. This includes writing and posting content, as well as responding to positive or negative comments in order to build engagement. Additionally, they offer training, so employees know how best to represent the brand online.

Media training

A PR firm will often hire experts or spokespeople to go on television and discuss a product. Sometimes, they might provide them with media training first to be clear and concise about their message while also appearing confident in front of cameras. Media training could include teaching someone how to use body language effectively as well as fine-tuning responses for difficult questions from reporters.

Digital communications

PR firms help keep their client's online presence up to date, including creating content for websites, optimizing them on social media platforms like Facebook and Twitter, managing advertising campaigns.

C-suite support

PR firms help executives build their reputation as thought leaders and experts in the field by using media relations, digital profile-building, and communication councils. PR agencies provide regular advice to senior execs on communications that may impact the organization's overall performance.

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FAQ's

How do PR firms make money?

PR agencies charge retainers that are a fixed monthly fee for a minimum of 6 months. Startup retainer fees range from $5,000 to $10, 000 and big names have retainers starting at $20,000 per month.

Is a PR firm worth it?

PR firms can bring a lot of value to your business, but you want one that knows their stuff. Make sure they're able to show off past successes and client ROI rates before committing with them!

How much does a PR person cost?

A reputable PR firm can charge anywhere from $5,000 to $10,000/month for its services. However, what you get is a series of media hits that provide traffic "bump" without any meaningful conversions into customers.

Why does PR have a bad reputation?

PR has evolved from propaganda to valuable relationship management with the public. Negative PR stigma is slowly diminishing as top CEOs and firms realize its importance in a firm's overall success.

Is PR well paid?

Public relation is a well-paid career with lots of opportunities for progression and salary. Data from the CIPR and PRCA show that average remuneration has fallen in recent years but remains high compared to other sectors.

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