What Is The Difference Between Marketing And Public Relations

September 2, 2021
September 3, 2021
What Is The Difference Between Marketing And Public Relations

People sometimes blur the line between Marketing and Public Relations; these people are sometimes industry professionals. The fact is this line cannot be blurred because there are clear differences between Marketing and Public Relations. 

Anyhow to make it simple, let us tell you that basically, marketing is focused on increasing sales promoting, services, and products. Public Relations is focused on maintaining the positive image of the company, brand, or even a person.

We hope now you have understood the basic difference between marketing and PR. Now let’s talk about the goals of Marketing and Public Relations.

Goals of PR and Marketing

The major goal of the public relations team is to:

Sell the brand, product, or person by maintaining s positive image through multiple communication channels with the general audience and stakeholders.

The goals for a marketing team is to:

  • Reach the consumers and make them take a sales-focused action. This could be done through ads, communication, and many other ways. 
  • Generate revenue. Revenue generation is the key metric of the evaluation of a marketing team.

Tactics in Public Relations and Marketing

On a daily basis, you can see that a PR professional is focused on the below-mentioned tasks:

  • Making press release
  • Managing company messages
  • Building the rand and company reputation on media and social media
  • Securing opportunities for public speaking
  • Managing media relations on the client’s behalf

A Public Relations agency helps their client to make a communication strategy and a crisis management plan.

A marketing professional is focused on:

  • Creating and running ad campaigns
  • Securing slots for digital and traditional advertising
  • Conducting industry research in order to help the direction of marketing campaigns.
  • Developing collateral for websites sales pitches, launching brochures, PDFs, etc.
  • Managing the brand’s and company’s social media profiles

We hope this blog post was helpful for you. If you have any questions, feel free to mention them in the comment section below.

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