In this blog post, we are going to briefly discuss what is a public relations agency and what does and what an agency does.
Public relations are the relationship that a business has with its audience and the public at large. It includes how well-known it is to people in general, but also what they think of it.
For small businesses, the challenge is getting journalists to cover them and to spread the word about their offerings. Companies only want coverage for anything that will make an interesting story - not just any free advertising opportunity they can get. That's easy if you are Coca-Cola or Apple but a lot less feasible when your name's "Jim's Salon."
You have an opportunity to tell the world about your company. With a public relations agency, you can work on crafting the message that is most beneficial for both customers and shareholders alike. The goal of any PR strategy should be transparency with accountability: being upfront when things go wrong while still maintaining credibility over time.
The PR department at the company is dedicated to executing your publicity plan with a combination of traditional marketing methods and promotional marketing. They will work closely with you on designing, developing, and implementing an effective strategy for awareness building in both short-term periods as well as long-term ones.
PR agencies and advertising agencies share the same goal: promoting clients. But their paths to achieving this are vastly different! PR is about creating awareness, while advertising is paid for by the client and should be considered disbelief. TV appearances or articles in respected publications have a third-party validation that gives them more credibility than ads - but there's no telling how much of an effect they make on your business success.
That's an excellent overview of the general functions of a public relations agency. The tactics of a public relations agency include some or all of the following: