Target Marketing Process Steps

 | 
July 1, 2021
UPDATED: 
July 6, 2021
Target Marketing Process Steps

A thoughtful marketing effort requires that you first identify the specific segment of your audience to whom you want your product or service. This is done through a process known as "segmentation." Once this has been determined, it becomes possible for an organization to target their efforts towards those most likely interested in what they have to offer and position themselves as being credible experts on the subject matter at hand.

Here let’s take a look at the target marketing process steps:

Market Segmentation

Market segmentation is a fundamental step to understanding customer needs and potential ways of filling that need. For example, if you need to sell shoes in more than one country with different customs laws for importing footwear, it would be beneficial to know who these people are before deciding on which countries will receive your product or not.

Market Targeting

The second step is market targeting. Market targeting can be complex, especially when you have so many possibilities to choose from. To make a wise decision in this process, we must consider the pros and cons of each segment and our own goals as an individual or company before selecting one for us.

Marketing Positioning

The third step in the marketing plan process is market positioning. Positioning a product involves arranging for it to have its place and function among competing products, which can be done through formulating competitive positioning and developing an appropriate mix of promotional tools like advertising.

I hope this article was helpful for you in understanding the target marketing process steps. If you have any questions, feel free to ask them in the comment section below.

FAQ's

What is target marketing, and explain the steps in target marketing?

Market targeting is a process of selecting the target market from all available markets. Targeting occurs when businesses are looking to satisfy or manufacture their product, set pricing, promote products and prepare distribution networks.

What is a target market example?

For example, a children's toy may have boys ages 9-11 as the target market and their parents as the target audience. It is also distinct from buyer personas, which are defined by advertising campaigns that influence consumers to purch ase items they would not otherwise buy on impulse without outside encouragement or coercion.

What are four types of behavioral segmentation?

The four main types of behavioral segmentation are:

  • Purchase frequency.
  • Occasion-based purchases occur every few months.
  • Benefits sought from the brand or product.
  • Customer loyalty.

What is a target market analysis?

Doing a market analysis will enable you to figure out exactly who your potential customers are so that the process is much smoother when it comes time for marketing and selling. A target market analysis consists of studying your customer base with five Ws and an H.

Who are potential target markets?

A marketer has many different pieces of information to consider when targeting a specific segment. These include gender, age, income levels, race, education level, marital status, and geographic location. If you analyze these factors together, they will help determine which consumer groups are more likely to buy your product or service than others - that's why it is so essential for marketers to narrow down on target markets based on those criteria!

Author

  • Donna is the head of our research department for years now, honing today's young professionals to become experts in the research field.

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