Brand awareness is a powerful tool that will turn your target audience into loyal customers. An audience that is not aware of your existence will not be in a position to support your business. One school of thought associated with measuring business brand awareness is that it is a pointless exercise that adds no value to the business marketing ROI. However, for your brand awareness strategies to be effective, you need to constantly measure your progress to determine how well people know your brand. Here are a few tips on how to measure your business brand awareness.
Using Google Analytics to track how many people visit your website can provide insight into your brand awareness. However, it would be best if you looked in the right places. The Direct tab on your Google Analytics form indicates how many people typed your URL on their search bar or bookmarked your link. This tab also shows how many users clicked on your link from an untracked email.
Social media platforms provide an avenue for customers to express their unsolicited and unbiased opinions about your brand. If many people are well aware of your brand, they will most likely mention you in blogs, comments, and tweets. Social listening is an excellent tool that can help measure your brand awareness and help you learn about people’s sentiments about your business.
Measurement of brand awareness is a tedious task that requires you to take on varying approaches till you find what works best for your business. Fortunately, branding agencies exist to take the load off your shoulders. It would be best to select an agency within your geographic location that is familiar with market trends and your target demographic. For instance, if you are based in New York, you could look into Branding Agency NYC to help you measure your brand awareness. Ensure you select a reputable branding agency with many years of experience under its belt.
The people following you on your social media platforms do so because they are interested in your brand and the content you put out. Checking your social media followers gives you a rough idea of who regularly sees your content and allows you to plan on how you will optimize brand awareness. You must stay front-of-mind in a crowded market where other brands already have a strong foothold.
An excellent way to measure your brand awareness is to push online surveys to your existing customers or a random selection of people. Surveys help you figure out your brand’s reach and determine the sentiments of your target audience towards your business. First, ask them if they are familiar with your brand and how they came to learn about you. Conduct these surveys on your website, via email, or by telephone.
You must increase the number of people that can recall your brand to spearhead the success of your business. Measuring your brand awareness will increase traffic to your website and generate relevant content to push to your target audience. We hope this article has been insightful.
