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Media & Marketing

What Is Marketing Mix Strategy

August 6, 2021
What is a marketing mix strategy? The marketing mix strategy is basically a set of tactics that companies use to promote their products in the market. The 4Ps make up what you call a typical marketing mix - Price, Product, Promotion, and Place. However, nowadays, it's common for this list to be expanded with other […]

What Is A Public Relations Agency

August 2, 2021
In this blog post, we are going to briefly discuss what is a public relations agency and what does and what an agency does. Public relations are the relationship that a business has with its audience and the public at large. It includes how well-known it is to people in general, but also what they […]

How Can The Business Incorporate The Marketing Concept

July 28, 2021
Are you thinking about establishing your business or do you have an established business, which needs some marketing then you have to incorporate the marketing concept in your business. So here a question arises; how can the business incorporate the marketing concept? Well, in this blog post we are going to tell you the marketing […]

The Primary Difference Between A Marketing Message And A Sales Message Is

July 27, 2021
The primary difference between a marketing message and a sales message is that Marketing messaging typically focuses on the overall features and benefits of a solution, but it takes an exciting turn after that. Sales teams then take this marketing talk track and put it into their emails and call scripts, sounding like regurgitated messages […]

What Is The First Step In The Target Marketing Process

July 22, 2021
The first step in the Marketing Process is to research who your customers are and what they need and want. To do this, you will conduct market research and customer data management simultaneously so that when it comes time for marketing activities, you have a complete understanding of the marketplace. The second step of the […]

What Is Copywriting In Advertising

July 20, 2021
Copywriting is the skill of choosing and arranging words to promote a business, product, service, or idea. The selection of words largely depends on what type of media you are using; newspapers will require different copies than radio commercials. What does not change, however, is that writing should be persuasive enough to grab your reader's […]

Sales And Marketing Strategic Plan

July 19, 2021
A strategic sales and marketing plan is the key to optimizing your company's return on investment. These plans can include specific customer markets targeted with a sales or marketing campaign, as well as tactics such as advertising, brand-building activities, and product specials that will bring in revenue for your business. It should also outline how […]

How Would The Marketing Industry Use Business Intelligence?

July 17, 2021
How would the marketing industry use business intelligence? Business intelligence is a powerful tool for organizations to make more data-driven decisions. These tools combine business analytics, data mining, and visualization of the information to help businesses identify their strengths and weaknesses. Businesses that have modern BI will take full advantage of all they know about […]

How Much Should a Small Business Spend On Marketing

July 13, 2021
Determining the proper marketing budget is a daunting task for any business. Small businesses and startup companies especially must maintain an equilibrium of revenue to costs while still investing resources into market growth campaigns. The big question arises: how much should a small business spend on marketing? The Small Business Administration in the U.S recommends, […]
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