Business 101: How to Start an Amazon Business

 | 
November 24, 2022
UPDATED: 
November 24, 2022
Business 101: How to Start an Amazon Business

The convenience and high earning potential of selling online may have prompted you to consider starting an Amazon business. 

Launched as a simple book retailer, Amazon has evolved into a platform that sells everything from toilet paper to luxury television sets. Considering its customer-centric business model and features like easy returns and two-day shipping, the company's rapid growth is not surprising.

As per a survey, nearly half (46.7%) of Americans began their online product search on Amazon's website, which is almost 10% more than Google's 34.6 percent. 

In terms of online presence and reputation, Amazon is unbeatable in the eCommerce market, making it a popular platform for sole traders to sell their products on. But how should one go about selling products and launching a successful business on Amazon? 

Here is a guide to starting a business on Amazon:

Hiring Experts for Amazon Automation

One way to go about it is by hiring experts like Apical LLC to assist you in building an Amazon store entirely from scratch. 

The company handles all aspects of your Private Label business on Amazon, from product research and listing to management and profit reporting. 

All the while, you enjoy the benefits of having your business on Amazon. For more information about the company, click here.

You can, however, start an Amazon business on your own if you follow a few key steps closely.

Five Steps to Starting a Private Label Business on Amazon 

1. Determine Which Products You Wish to Sell

The first step to selling on Amazon is choosing what products you wish to sell. As you decide, keep a few things in mind.

Firstly, it is imperative to determine the market demand for the product. Several sellers may already offer the same product, so you must set yourself apart from your competitors.

The second consideration pertains to the product's cost. Your items should be priced competitively to generate a profit. When you set your product's price, you should consider that Amazon charges a commission on every sale. Pricing your product too low will prevent you from earning a profit. Pricing too high may lead to your customers finding another vendor.

Lastly, ensure that the product is obtained from a trustworthy source. To avoid stock shortages, make sure that you maintain adequate stock levels. Compare your suppliers' prices and read reviews to ensure they are reliable.

2. Make a Business Plan

Make sure you do your research before you launch your Amazon business. It is evident from the large presence of sellers on Amazon that this platform is highly competitive. 

You should prepare a business plan as soon as you have conducted your research. The purpose of a business plan is to illustrate what steps you intend to take to achieve your goals. 

The following items should be included in your business plan

  • Services or products
  • Competitor research
  • Marketing strategies
  • Operational details
  • Financial details 

3. Create an Amazon Business account

Once you have an outline for your business plan and a list of products you intend to sell, you can create an Amazon account. A user can choose from two types of accounts:

  • Individual Seller: You do not pay a monthly fee, but you are charged a commission on the sale of each item.
  • Pro Seller: Provides additional features at a monthly fee. 

Amazon has a Fulfillment by Amazon (FBA) service to accommodate sellers' growing demands. Through this service, Amazon will store your items within its inventory, fulfill your orders, and provide customer service support for your business. 

By leveraging Amazon's extensive network of distribution channels and large customer base, sellers can realize their business dreams

4. Listing Your Products

Once you have set up your seller account, you will need to create product listings for your items to add them to Amazon. Ensure that your product listing contains clear, high-quality images and that your products are " Prime Eligible " so that you can benefit from the free shipping options available to Prime members.

Manual listing is an option if you have a few items to sell. Our recommendation, however, is to upload a spreadsheet with all relevant information if you have many products. Upon listing your products, customers can purchase them, and you will start earning revenue.

5. Start Selling

You may be under the impression that you can sit back and relax once you have completed the setup of your Amazon seller account, created your product listings, and registered your business on Amazon. However, this is where the real work begins.

Although Amazon offers the opportunity to reach a large audience, other sellers are highly competitive. To appear at the top of search results, you will have to take all possible measures, some of which are as follows:

  • Marketing

You need to spend money and time to market your Amazon business. You can spread awareness of your products and increase your customer base through simple, effective methods. 

Pay-per-click advertising has proven to be one of the most effective tools for promoting your products on Amazon. By using this type of advertising, you can place ads on Amazon's website and only be charged when your ads are clicked.

You can also use search engine optimization (SEO) tools to improve your product ranking.

  • Branding

The use of white labeling is a great way to differentiate your business from your competitors. Some manufacturers will even brand the packaging for you if you provide them with your logo or label.

This method will enable you to create more easily identifiable products. Additionally, it is usually inexpensive, so it is worth considering if you are looking for a competitive advantage for your business.

Wrapping Up

Unless you are an experienced businessman with sound tech knowledge, doing business on Amazon can be challenging, but it could be worth your time and effort if you succeed. You must start right, do thorough research, and put in the effort needed.  

Consider seeking the assistance of experts if you do not believe you can’t start and operate an Amazon business independently.The process may seem overwhelming at first. However, if you follow each step carefully and pay attention to every detail, your Amazon business will be a success in no time.

Author

  • Chuck is Score LA’s Executive Director of Events and Marketing. He aims to help business owners and would-be entrepreneurs in Los Angeles improve their business practices.

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