People sometimes blur the line between Marketing and Public Relations; these people are sometimes industry professionals. The fact is this line cannot be blurred because there are clear differences between Marketing and Public Relations.
Anyhow to make it simple, let us tell you that basically, marketing is focused on increasing sales promoting, services, and products. Public Relations is focused on maintaining the positive image of the company, brand, or even a person.
We hope now you have understood the basic difference between marketing and PR. Now let’s talk about the goals of Marketing and Public Relations.
The major goal of the public relations team is to:
Sell the brand, product, or person by maintaining s positive image through multiple communication channels with the general audience and stakeholders.
The goals for a marketing team is to:
On a daily basis, you can see that a PR professional is focused on the below-mentioned tasks:
A Public Relations agency helps their client to make a communication strategy and a crisis management plan.
A marketing professional is focused on:
We hope this blog post was helpful for you. If you have any questions, feel free to mention them in the comment section below.