A business owner needs to invest in a marketing strategy that generates quality leads, increases conversion rates, and protects margins. A solid marketing strategy helps generate more quality leads without cutting prices.
So what does marketing strategy look like? From my perspective, a marketing strategy covers 5 basic elements.
As a business owner or marketer, it is crucial to know who your target audience is and how you can effectively reach them. From understanding what they want and need from your company's products to developing personas for the most effective marketing strategy, knowing as much about this group of people will put you ahead in any industry.
Are you starting to see the importance of being specific when it comes time for your marketing strategy?
The important part of a business is “branding”. Is your company's personality clear and identifiable? Are you able to communicate quickly who you are, what makes you unique, and why people should buy from you rather than a competitor? If not then it might be time for some sales-ready messaging.
In order to increase your target market's awareness of who you are, why they should do business with you, and how good the results will be when they choose to work with you, a solid marketing strategy needs to include several different channels. 8 out of 10 top marketers say that digital is an important pathway for them in reaching their markets; so it would seem prudent for all businesses (regardless if small or large) not to overlook this valuable resource.
When you take the time to track your marketing efforts and utilize today's web analytics, it can provide insight that is not available otherwise. Tracking provides a way for business owners like yourself to justify investments in your marketing campaign or help improve them so that they have an edge on their competition. When implemented correctly, tracking of metrics will be able to tell a story about how well certain channels are achieving goals while other bits might need more work
Marketing and sales work together to provide the best customer experience. Marketing identifies potential customers with pre-sale information that may lead them to your company, while marketing automation tools assist in providing a seamless sales process - from identifying prospects through closing more deals!