A Social Media Specialist is a person who is responsible for creating and publishing content on social media platforms, including Facebook, Instagram, and Twitter, to grow the audience. They also manage site metrics such as interactions with readers or creative design while overseeing a company's branding efforts across these channels.
A Social Media Specialist is a person that understands the needs and interests of their target audience on each social channel they frequent. The specialist will create content to resonate better with this demographic while also branching out into other channels when necessary or wanted by clients; for example, creating strategy through analytics data analyzing what messages do best among different demographics.
The job description of a social media professional can vary depending on the configuration of the digital marketing team. Well, some primary responsibilities of a social media professional could be:
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