In this day and age of online news media outlets and social media, creating and maintaining a favorable image in the public’s eyes is a crucial aspect for people who lead a public life, such as politicians, spiritual leaders, celebrities, and public officeholders. The professionals who help such individuals craft and maintain a specific public image are called public relations specialists. They are responsible for writing press-related material for media releases, planning and organizing public appearances, and arranging fundraising events.
This blog post will list some famous public relations specialists who have made a name for themselves and are at the forefront of their field. Let’s check them out:
Mark Schrage is the VP of communications at Facebook who has testified in front of congress and holds degrees from Harvard Law School. He manages a team that deals with dozens of different constituencies, including those concerned about user privacy concerns and transparency regarding the advertising practices on their platform.
The Edelman PR company is the most significant communication agency globally, and its founder, Richard Edelman, has worked with some of the biggest companies in the world. In a 2015 interview, he said that one reason for his success was because "we all have to keep moving forward." He stated that as long as they can continue to improve upon their work from the last year, there will always be hope.
David Senay has been working with Fleishman-Hillard since 1984 and has become the regional president in the Midwest, Canada, the Middle East, and Africa. As one of the leading PR firms globally with $525 million in revenue generated in 2011 alone, it continues to grow bigger every year due to its high-quality services.
Leslie Dach was a Democratic strategist. Many of his former colleagues were surprised when they heard he transitioned to the corporate world and now works at Wal-Mart as their PR Manager. Still, Dach is optimistic about changing its messaging despite the bad press out there against them.
Dach has been using his position today for advocacy work as well. In 2011, he collaborated with the First Lady on the "Let's Move!" campaign and promoted Wal-Mart as a healthy lifestyle brand by marketing its products in stores across America.
Stephanie Cutter has been a successful political PR specialist for years, working with Mario Cuomo in the 90s. During Obama's presidential campaign, she was referred to as his "attack squad." After President Obama won another term, Cutter was one of the most sought-after PR managers in the corporate sector.
