What Is A Good Marketing Strategy

August 29, 2021
December 30, 2022
What Is A Good Marketing Strategy

What is a good marketing strategy? This is the question that everyone wants the answer to. Today we are going to take a look at some of the helpful marketing strategies that will help you grow your business. Let’s take a look at them:

Make Your Marketing Message Personalized

In order to truly personalize your messaging, you need a deep understanding of demographics and how they relate to affinity categories. You also really have got dig into the mind of each prospect so that you know what their biggest fears are if there is anything they wish for or want out of life, etc.

Let Data Drive Your Creative

It’s becoming more difficult for marketers to drive customer conversions through manual bidding as platforms like Google and Facebook continue moving away from these capabilities. However, they’ve become adept at understanding which ad images and a copy will generate the best click-through rates rather than conversion rates.

Update Your Old Content

To keep your site in Google’s good books, you should continue to update old content. 

Escalade co-founder Cyrus Yung says this is a strategy that has served Ascelade well as a freshness ranking factor, and most sites eventually see decay. He added, “They have old articles that have ranked well previously and attracted backlinks but search traffic for the article on an downward trend.”

Subscribe to HARO.

One of the most popular marketing strategies was responding to queries from journalists on services like Help A Reporter Out (HARO). The service is constantly looking for experts in a range of fields.

In fact, Olga Mykhoparkina, CMO at chat platform Chanty, called answering HARO messages “by far the best marketing activity we’ve done this year” – more so than even guest blogging and fixing broken links!

Use Videos In Your Content

In 2019, a popular marketing tactic was the use of video. Stuart Leung said this is because videos are more likely to make consumers want to buy something than other types of content like articles and blog posts. Some options for using these digital strategies include tutorials, testimonials, or behind-the-scenes footage, which helps strengthen relationships with customers, thus making it easier for them to purchase products from you.


What are the four basic marketing strategies?

The 4 P’s of marketing are Promotion, Price, place, and product. By carefully incorporating all of these strategies into a mix that is visible to customers in demand with competitive prices for their products or services, companies can ensure they have an attractive option for people looking to buy something new.

What are the five marketing strategies?

The 5 P’s of Marketing is a framework used to position businesses strategically. These five elements are product, price, promotion, place, and people.

Is Digital Marketing worth in 2021?

Digital marketing courses are worth taking in 2021. A course from a well-known training institute hiring industry experts to deliver the course is a fast, effective, and efficient way of building new skills enhancing your knowledge about digital marketing.

What are the five C’s of marketing?

The 5 C’s of Marketing are Company, Collaborators, Customers, Competitors, and Climate. They help you do situational analysis in any situation!


  • Donna Young

    Donna is the head of our research department for years now, honing today's young professionals to become experts in the research field.

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