Climate-Focused Investment Firms Lead $15M Chooose Round

January 14, 2023
January 14, 2023

Carbon data reporting and management platform Chooose has raised $15 million in its latest fundraising round, which the company plans to use to expand its platform and add more carbon solutions.

Norway-based Chooose provides software to help companies build customer-facing climate programs, calculating carbon emissions and connecting to a marketplace of carbon solutions, so the companies can embed them in interactions with customers. Air CanadaBritish Airways and Iberia and SAP Concur are among the suppliers working with Chooose, along with, Clarksons,, Southwest Airlines, Japan Airlines, Freightos and Latam Cargo.

Current carbon solutions supported by Chooose include sustainable aviation fuel, carbon removal and verified offsets, and the company plans to broaden those options with the money raised. Chooose also plans to add capabilities to support new enterprise sectors and expand its geographic reach.

Singapore-based decarbonization-focused investment firm GenZero and SoundWaves, a sustainability-focused investment vehicle founded by actor Ashton Kutcher and talent manager Guy Oseary, led the latest fundraising round, joined by previous investors Shell Ventures and Vinyl Capital. Amadeus IT Group also is among Chooose's current investors.

"Chooose’s deep familiarity with sectors such as aviation and travel allows them to seamlessly embed robust and accurate emissions calculations and carbon mitigation solutions, including high-quality carbon offsets and SAF, within its user-friendly interface," GenZero CEO Frederick Teo said in a statement. "This provides added assurance that consumers and businesses are effectively mitigating their climate impact, thus encouraging greater adoption."

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