11 Benefits of Video Marketing in 2023 » Small Business Bonfire

December 26, 2022


Are you an entrepreneur looking to get ahead of the competition in 2023? If so, it’s time to start thinking about a video marketing strategy!

The potential benefits of video marketing are numerous, ranging from creating greater brand awareness and improving your website’s SEO ranking to increasing sales and building meaningful customer relationships.

Ready to know all the ways video marketing can help take your business to new heights in 2023? Then keep reading and learn the 11 essential benefits that await you!

What are the 11 Benefits of Video Marketing in 2023?

Video marketing is becoming increasingly popular as a way to grow businesses.

Here are 11 benefits of video marketing in 2023.

Benefit 1: Google Loves Videos

Videos are becoming increasingly popular for businesses for one big reason: Google loves them!

One of the benefits of video marketing is that it will appeal to Google and help boost your site’s visibility. 

  • Videos are one of Google’s favorite online content types, and they’re quickly recognized and indexed by the search engine at a much faster rate than text-based content.
  • Videos often inspire responses from viewers in the form of comments or engagement on social media networks.

From increased visibility on Google to boosting authentic organic traffic, there are many clear benefits to investing in video marketing for your business.

Benefit 2: Videos Increase EAT (Expertise, Authority, and Trust)

Video marketing offers many benefits, and one of the most important benefits is its ability to build up your online presence. 

By creating engaging videos, you can show the world that your business has the expertise, authority, and trustworthiness; this is known as EAT for short.

  • Expertise: Video allows you to demonstrate your knowledge and establish yourself as an expert within your field.
  • Authority: Video facilitates a deeper connection between you and customers by humanizing your brand; explaining processes or services through video establishes credibility for potential customers.
  • Trust: Videos are also great for sharing customer stories or success stories to develop customer trust further.

Investing in video marketing can help you gain customers and also help you build relationships with them that could last a lifetime.

Benefit 3: Video Gets More Social Shares

Video marketing gets more social shares

Videos truly present an incredible opportunity in the digital age. Not only are they an effective tool for sharing knowledge, but they can also boost your marketing strategy by increasing visibility and social shares. 

  • By taking advantage of trending topics and search engine optimization techniques, companies can easily share their video content to reach larger audiences. 
  • Moreover, videos are more likely to be shared on social media platforms than static images or text alone.

This allows a company to get even more benefits from the same amount of effort – proving that video marketing is one of the best benefits any business can take advantage of today!

Benefit 4: Video Helps Build Trust

The benefits of video marketing don’t just stop at increased reach and engagement – they can also help to foster a fantastic relationship between you and your audience.

With video, it’s easy to connect instantly with viewers as you showcase your personality, products, or services.

Video marketing helps build trust by:

  • Showing potential customers the benefits of your product or service gives them a glimpse into the benefits they could experience with your company.
  • Whereas customers may view written copy skeptically, seeing real people engage in honest conversations about their experiences with a product or service provides legitimacy.
  • With video, customers can see that the company is open and honest about what they offer.
  • Video helps build relationships with customers by creating a sense of familiarity and showing the human side of your brand.

Whether you post customer success stories as testimonials or feature behind-the-scenes glimpses of how you make your products, video gives viewers an inside look at your business.

Benefit 5: Video Can Be a Multi-Channel Strategy

One of the great benefits of video marketing is the ability to create a multi-channel strategy. 

  • This is more than just beneficial from a cost and time management perspective and brand consistency and visibility standpoint.
  • You can quickly and easily spread your message far and wide by uploading the same video onto different platforms – YouTube, Facebook, Twitter, etc.

By having unified video content across different platforms, businesses can ensure that their messaging is consistent and easily accessible to potential customers regardless of where they are.

Multi-channel video marketing benefits any organization looking to establish its reputation and build an audience that will keep coming back for more.

Benefit 6: Video Helps Inform (More than Written Content)

Using video content as part of your marketing strategy has huge benefits – one of them is bringing complex topics alive and educating viewers.

For example:

  • Say your business is a law firm that specializes in corporate compliance. By utilizing Law firm video marketing, you can explain complex statutory requirements in an easy-to-understand manner.
  • This visual representation adds another level to written content, creating a more engaging experience for the audience.
Video helps to inform more than written content

Written content only goes so far, but video makes it easy to add visuals that drive home points and help people better understand a subject.

Video is one of the most effective methods for informing your audience – it adds engagement and interaction. It boosts understanding above and beyond what written content can do.

Benefit 7: Video is Great for Mobile

With all the benefits of video marketing comes one compelling one: it’s great for mobile. 

Nowadays, most people access the internet from a phone or tablet, and video marketing has quickly become one of the most powerful lead-generation methods for businesses across the board.

The benefits of utilizing video for mobile platforms are:

  • Videos are easily consumed on a small screen.
  • Videos are typically shorter than other forms of content, giving users quick access to info without having to dedicate too much time or effort.
  • Videos are captivating and are more likely to keep people engaged.
  • Videos take up less data, meaning customers can view them on any device regardless of internet speed or bandwidth limitations.
Video is great for mobile

By taking advantage of video’s mobile capabilities, you’re opening up a wider audience who can now watch and appreciate your content!

Benefit 8: Video Content is Preferred over Written Content in 2023

In 2023, the benefits of video content are set to shine through like never before. 

Business entities of all types should take note and adjust their digital strategies accordingly – as video is swiftly becoming the preferred form of content.

It’s time to shift away from static text and straight into eye-catching motion; video marketing will enable companies to:

  • reach a broader audience in shorter amounts of time
  • increase customer engagement exponentially
  • convey your message effectively
  • fostering an environment of authenticity

Take advantage of this trend now and bring your marketing efforts into the future with the power of video!

Benefit 9: Video Helps Grow Revenue

The benefits of video marketing are becoming increasingly apparent. For companies looking to increase their revenue, video is an excellent way to do so.

  • Video provides customers with a visual representation of the product or service without ever having to leave their homes. 
  • This convenience makes it far more likely for customers to make purchases.
  • People are also much more likely to remember the company, product, or service if they’ve seen it in a video format.
  • As such, higher click-through rates and increased brand recognition can help grow any business’s revenue in no time.

Put simply; video can be a game changer for businesses hoping to bring in more income when used correctly.

Backlinks are created when other websites or platforms link back to yours. This indicates that your content is valuable and credible, which can help boost your site’s search engine ranking.

Including videos on your website will give you more chances for those beneficial backlinks – as other sites are much more likely to link to a video than simple text.

There are a few ways to use video to generate backlinks, including:

  • Show off your expertise with a featured video on popular websites
  • Upload videos to other platforms such as YouTube or Vimeo
  • Embed videos into blog posts
  • Allow viewers to share the content across networks and receive a greater reach

The benefits of utilizing video marketing for backlink building are clear – the right approach ensures maximum viewership, leading to more high-quality links pointing back to the website.

Benefit 11: Video Shows Brand Personality

One of the benefits of video marketing is that it can give people an understanding of your brand personality. 

Whether you choose to use colorful animations, professional actors, or even yourself as the face of your business, video provides a direct way to demonstrate who you are and what you’re about. 

Video marketing shows brand personality

Not only will this help to build loyalty for existing customers, but upping your video’s production value can also go a long way in hooking prospective buyers due to its impactful visuals.

Overall, incorporating video into your marketing efforts provides benefits beyond just adding engaging content – it breathes life into your brand.

Wrap Up

By 2023, video content will likely be the consumer’s preferred option for digesting information and staying up to date on important topics.

From visually engaging potential customers to showcase products or services more effectively to expanding reach outside of traditional text-based media – there is much to gain by investing in video content. 

Ultimately it’s no surprise that video content continues to make strides as the preferred medium of communication!

Now we’d like to hear from you; what benefits have you seen from incorporating video into your marketing efforts? Share your thoughts in the comments below! 

Video Marketing FAQ

What are the benefits of video?

The main benefits of video include increasing engagement, improving website performance, better user experience, boosting SEO rankings, and creating more backlinks. Videos also help showcase a company’s brand personality and build consumer loyalty.

What are the pros and cons of video marketing?

The pros of video marketing include increased engagement, improved website performance, higher SEO rankings, and more backlinks. The cons are that producing quality videos can be expensive and time-consuming.

What are the outcomes of video marketing?

The outcomes of video marketing can include increased website traffic, higher conversion rates, more leads and sales, improved brand recognition, greater customer loyalty, and better SEO rankings. Additionally, videos can help increase social media engagement and generate more backlinks.

Why is video marketing the future?

Video marketing is the future because it has become one of the most effective methods for conveying messages and engaging with potential customers. It provides an opportunity to showcase a company’s brand personality, connect with consumers emotionally, and create more backlinks. Videos are also much easier to consume than text-based content and have been known to improve website performance and SEO rankings. 

How important is video in 2023?

Video will become increasingly important in 2023 due to its ability to engage and capture viewers’ attention. As more companies realize the potential benefits of video marketing, this medium will likely continue to grow.



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